On October 14th, Ctrip launched the "stock up and pay later" function, further enhancing the convenience of "stock up consumption": users do not need to pay when hoarding travel products, and can place an order for "0 yuan" first, without occupying user funds. After the online appointment of the travel product usage date, it will be included in the user's bill, and users can start repaying from the month after it is included in the bill at the latest. For example, on October 20th, a user placed an order for a hotel package product worth 900 yuan on Ctrip and could pay 0 yuan when placing the order; On November 20th, the user made an online reservation for check-in on January 20th, so the user only needs to pay the amount on the December billing day.
This feature breaks the traditional "pay first, experience later" model of tourism products and is more convenient than group buying coupon products in the local lifestyle field. It not only lowers the consumption threshold and helps users lock in cost-effective hotel packages in advance, but also greatly reduces the one-time payment pressure for users when hoarding goods. Users do not need to make a reservation for check-in and do not need to pay, helping them achieve a seamless experience of "stocking up first, easy payment later, and zero burden of travel stocking". Merchants can also predict room availability in advance based on hotel package sales, and carry out more scientific room availability and price management.
At present, Ctrip's "stock first, pay later" feature is applicable to hotel packages (hotel group purchases), covering 15 countries and regions worldwide, with an average daily coverage of 90000 hotel package products from 300 hotel groups. If the hotel pre-sale package is not used, users can unsubscribe at any time without payment; If the user cancels the reservation after checking in, the payment will be refunded in the original way. The relevant person in charge of Ctrip stated that the average validity period of Ctrip hotel packages is 120 days, with a maximum validity period of 1 year, and users can unsubscribe at any time without reservation, which is equivalent to providing users with a long "regret time".
In 2020, Ctrip's BOSS live streaming pioneered a way to stock up on travel packages, helping the industry get through the darkest times and cultivating users' hoarding mentality. The launch of the 'stock first, pay later' product solved users' worries about hoarding and will greatly assist hotels in locking in customer consumption in advance, "said the person in charge of Ctrip's" stock first, pay later "product.
It is reported that during the testing period of Ctrip's "stock first, pay later" policy, it received positive feedback from users. I am a skiing enthusiast, and the most difficult thing every year is when to book. The ski resort hasn't opened yet, and the last-minute booking price is very expensive. This year, I bought hotels around several ski resorts such as Altay, Changbai Mountain, Yabuli, Chongli, etc. using 'stock up and pay later'. After the ski resorts open, I can book hotels based on the airfare price. Without booking, there is no need to pay. There is no pressure to stock up, just wait to have fun with the 'snow', "said Yang Xu, a skiing enthusiast from Hangzhou. According to Ctrip data, based on the current booking situation of ski resort hotels, the top 5 popular ski destinations are Baishan City, Zhangjiakou, Jilin City, Altay, and Harbin. (Promotion)