Today (October 14th), the "Double 11" promotion officially kicked off, which is known as the longest e-commerce platform "Double 11" promotion event in history. Compared to previous years, the platform's promotional pace and gameplay are more innovative and diverse. In addition to the unprecedented emphasis on e-commerce platforms, Bilibili has also increased its participation.
On October 14th, a reporter from the Daily Economic News learned from Bilibili that during the "Double 11" event, Bilibili will invest 3 billion yuan in targeted traffic to support high-quality grass planting content, and collaborate with Tmall to launch a live streaming and sales promotion session for 10000 UP hosts. There will also be four major product upgrades, commercial tool efficiency improvements, and a "Bi star" live streaming sales recruitment plan. At the same time, Bilibili will increase traffic support and launch special activities for promoting home appliance related products. According to on-site data, during the seven days of National Day, the GMV (Gross Merchandise Volume) of 3C digital and home decoration industry related products increased by over 300% year-on-year on Bilibili.
Data shows that Bilibili has a daily active user base of 102 million people, with a daily usage time of up to 99 minutes. Nearly 70% of the post-90s generation (including those born in the 2000s) are active on Bilibili. Bilibili has become a necessary platform for businesses to cultivate and promote their products.