Miniso (09896/MNSO) has signed a deep strategic cooperation agreement with Meituan, with a focus on instant retail business. The two parties will deeply collaborate and co create in site selection, inventory, operation, and other aspects. Miniso will launch over 800 "24-hour super stores" in the form of lightning warehouses on Meituan within this year, meeting the immediate needs of service consumers for "online ordering and fastest delivery in 30 minutes".
Miniso has become the retail brand with the largest number of direct operated flash warehouses in the instant retail field. In addition to the instant retail business, both parties will also explore cooperation in the in store business. Based on the scenario of user in store consumption, Meituan will provide multiple digital marketing support to Miniso.
It is reported that Miniso's 24-hour super store is specifically designed to meet the online consumption needs of instant retail users, and forms differentiation and effective complementarity with conventional offline stores in terms of product types, coverage, operating hours, and service experience. Since its trial operation in January this year, Miniso has opened about 500 24-hour super stores, with a cumulative performance exceeding 100 million yuan. Against the backdrop of industry players actively laying out the lightning warehouse format, Miniso has become the retail brand with the largest number of directly operated lightning warehouses in the instant retail field.
It is reported that in addition to instant retail business, both parties will also explore cooperation in in store business. Based on the scenario of user in store consumption, Meituan will provide multiple digital marketing support to Miniso.