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After more than five months, Faraday Future (FF) founder Jia Yueting's "personal IP commercialization" plan has finally landed in the form of establishing a company.
On October 9th, Jia Yueting announced on his personal Weibo account that the global IP commercialization company he co founded with partners, "Grow Fandor," has been registered and established in the United States and China, and has officially started recruiting global partners including global IP partners and supply chain partners. This marks the official launch and entry into the business implementation phase of Jia Yueting's personal IP commercialization company after several months of preparation.
Sina Weibo (@ Jia Yueting)

It is reported that the "Growth Bar Striver" IP company is a global partnership system, formed by a group of like-minded partners from China and the United States. Jia Yueting is the founding partner and founding IP of "Grow Up! Striver" company, and a core member of "Striver League of Legends", with a shareholding ratio of 17%.
To better support the development of FF, Jia Yueting has made two decisions. Firstly, he will donate 10% of his shares in the "Growth! Striver" IP company to FF. After the completion of this equity gift, Jia Yueting became the second largest shareholder of the IP company from the previous individual single largest shareholder.
Another decision is that Jia Yueting has promised to invest 50% of all future earnings, including labor, IP related income, and equity income, obtained from the "Growth! Striver" IP company into FF (through investment or borrowing), and use 50% to repay domestic debts. In addition, the income obtained from investing in FF will mainly be used to repay debts in the future.
Jia Yueting said, "Repaying debts and returning to my home country is something I must accomplish in the second half of my life. What I can do is to persist, not give up, and continue to move forward. I hope that the gift of my personal equity and income can effectively help realize FF's vision, and promote my personal repayment of domestic debts as soon as possible and return to my home country as soon as possible
FF is honored to accept the 10% stake gifted by Jia Yueting and the support of the "Growth! Striver" IP company for FF, "said Matthias Aydt, CEO of FF Global." Both companies will actively explore opportunities for cooperation to fully leverage their respective strengths
Jia Yueting's plan to commercialize personal IP can be traced back to May of this year. On May 7th, Jia Yueting posted a 6-minute video on his personal Weibo account, with the caption "I made several decisions to save FF. Among them, Jia Yueting made a decision to announce the start of "personal IP commercialization".
At that time. Jia Yueting did not disclose the main forms of "commercialization of personal IP", but only stated that he "hopes to make some money as soon as possible, partly to repay debts, partly to save the company and use it to subsidize car manufacturing, striving to support FF's basic operations and give investors and shareholders confidence".
It is reported that "Grow Up! Striver" IP Company is an IP commercialization company with "Jia Yueting's Personal IP" as its core. With the promotion of the company's live streaming e-commerce and other businesses, and the gradual achievement of its goals, we hope to bring stable cash income to FF. In the future, through deeper cooperation between the two parties in IP, brand, marketing, sales and other aspects, it will also help FF brand cover a wider global market, increase potential users, and enhance brand influence and capital market value. "The company stated.
The reporter found that the account of "Grow up! Struggler" IP company registered in China has been online after checking microblog, Tiktok and other platforms. Among them, the account registered on the Tiktok platform is called "Grow up! Struggler". As of the evening of October 9th, 'Grow Up! Striver' has 364 fans. The account is marked as' Forever Original, Forever Striver ', and the certified enterprise is' Growth Striver Network Technology (Beijing) Co., Ltd.'.
Tianyan search shows that Growth Struggler Network Technology (Beijing) Co., Ltd. was established in June 2024 with a registered capital of 10000 yuan. It is a small and micro enterprise, and its business scope includes audio-visual product production, food sales, Internet information services, radio and television program production and operation, network culture operation, publication retail, performance brokerage, etc.
Tiktok screenshot

It is worth noting that, although Tiktok account of "Grow up! Struggler" has not released any works so far, 199 new products have been put on its commodity window, including paper towels, clothes, shoes, cosmetics, light soya sauce, etc.
Growth! Striver "company also stated that the company is currently in talks with industry-leading supply chain enterprises for cooperation, and multiple brands in the automotive, electronics, clothing and other categories are promoting cooperation plans with the company. At present, the company is in talks with celebrities and promoting cooperation plans, striving to launch the first live streaming e-commerce commercialization project as soon as possible.
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