Caixin News Agency, October 3rd (Reporter Liu Yang) It has become a consensus for independent brands to go abroad to gain incremental growth. On October 2nd, Zhu Jiangming, the chairman of Zero Run Motors, stated on his social media account that Zero Run International's overseas marketing is a "battlefield war" rather than a "trade based sales".
Two days ago, Stellantis Group announced that its European car dealerships have started accepting orders for Zero Run pure electric vehicles, and consumers can now order Zero Run T03 and C10 models in Europe through Stellantis Group brand dealerships.
The orders received in the European region are expected to be delivered later this year. Stellantis Group stated that the launch of Leapmotor in Europe is a supplement and expansion of the group's brand product portfolio to meet the needs and budgets of various customers.
On September 24th, Zero Run Motors announced that the C10 and T03 were officially launched in Europe. Among them, the starting price of the Zero Run C10 in Europe is 36400 euros; The starting price for Zero Run T03 is 18900 euros. By simple comparison, the starting price of the Zero Run C10 in Europe is 157000 yuan higher than in China, while the Zero Run T03 is 99000 yuan higher than in China.
Zero Run C10 and T03 have been shipped to over 2000 units in Europe, with a sales target of 6000-7000 units this year. Zero Run Auto stated that in the next three years, the company will launch at least one new product globally every year. The first product on the B platform, B10, which will be unveiled at the Paris Auto Show, is also a global car
In October 2023, Zero Run Automotive and Stellantis Group reached a global strategic partnership. In May of this year, Zero Run and Stellantis Group completed the establishment of a joint venture company called "Zero Run International", the establishment of a core team, and investment promotion work. This cooperation is held by Zero Run and Stellantis Group, who respectively hold 49% and 51% of the shares, in order to rely on Stellantis Group's strong layout in the global market and increase the sales of Zero Run car brands in regions other than Greater China.
According to the plan, the first batch of Zero Run cars to be launched in Europe will be in Belgium, France, Germany, Greece, Italy, Luxembourg, Malta, the Netherlands, Portugal, Romania, Spain, Switzerland, and the United Kingdom. Starting from the fourth quarter of this year, Zero Run International plans to expand its sales scope to the Middle East and Africa (Israel and French overseas territories), Asia Pacific (Australia, New Zealand, Thailand, Malaysia, and Nepal), and South America (Brazil and Chile), with a total of 350 sales outlets (200 in Europe), and expand its European sales network to 500 by 2026.
The cooperation with Stellantis Group has formed a unique approach for Zero Run in its overseas business, "said Wu Qiang, Co President of Zero Run Automotive." Expanding into overseas markets is not easy, and although there is cooperation with Stellantis Group, Zero Run does not have experience in overseas markets. There is a lot of room for imagination in the cooperation between both parties, and there are many things that can be done. Previously, a senior executive of Zero Run stated that the overseas joint venture with Stellantis Group is a light asset company, which serves as a profit center and is expected to be profitable in the first year of operation.
The latest data shows that after breaking through the monthly sales mark of 30000 vehicles for the first time in August, Zero Run delivered 33767 vehicles in September, a year-on-year increase of over 113%; In the first three quarters of this year, a total of 172861 vehicles were delivered, a year-on-year increase of over 94%. This means that Zero Run Motors has entered the monthly sales "30000 Club" for two consecutive months.
Today, Zero Run's stores received orders with a soft hand, ordering over 3000 vehicles in a single day, achieving a good start in October and setting a new historical high for single day orders. "On the night of October 1st, Zhu Jiangming wrote on his WeChat Moments.