Recently, JD.com announced that it will further increase its layout in the Hong Kong market, with an initial investment of RMB 1.5 billion, which will not be capped in the long run. The investment will mainly be used for commodity price subsidies, logistics subsidies, and service optimization. At the same time, JD.com also launched a self operated free shipping service (free shipping 10KG) for users in Hong Kong who spend over 299 yuan. The service covers all categories of JD self operated products such as electronic products, home appliances and furniture, clothing and beauty, pet supplies, etc. Local users can enjoy free home delivery and the fastest next day delivery shopping experience when shopping on the JD APP and meeting the free shipping conditions.
It is reported that JD has launched a free shipping service in Hong Kong, which is not limited to time periods or categories. This will not only provide local users with a more cost-effective and faster delivery service experience, but also bring more popular mainland products to local users. Through the JD app, Hong Kong users can purchase high-quality genuine products of the same quality and price as those in mainland China without the need to go north.
At present, JD.com has also launched a "free shipping for one item" section in Hong Kong, which includes various categories of products such as small appliances, fast-moving consumer goods, convenience foods, home decoration and auto parts, as well as many products under JD's own brand JD Jingzao, all of which support free shipping for one item. During this year's JD 618 shopping festival, JD also announced the first introduction of globally traceable products in Hong Kong. Local users can freely choose imported products from more than 100 countries and regions around the world, with more favorable prices and guaranteed quality.
Consumer data shows that during this year's JD 618 shopping festival, JD's sales in Hong Kong and Macau increased by 300% year-on-year. Mobile phone products such as iPhone 15 and Xiaomi, household cleaning products such as toilet paper, laundry detergent, flour, as well as household appliances such as refrigerators and dehumidifiers are the most interesting products for local users.
In terms of logistics layout, JD.com has been actively expanding into the Hong Kong market in recent years. Last October, JD Logistics fully upgraded its JD Express Hong Kong and Macau services, achieving the fastest delivery time of four hours, home delivery, and night delivery. At the same time, JD Logistics continues to expand its integrated supply chain logistics services, with efficient collaboration between the supply chain industry base and express delivery services, promoting JD Logistics' sustained high-quality development in Hong Kong.