On September 25th, at the 2024 iJOY Autumn Enjoyment Conference held in Shanghai with the theme of "centripetal upward", iQIYI founder and CEO Gong Yu stated in his speech that iQIYI has officially launched short and micro theaters, and members can enjoy exclusive entertainment without the need for single point payment. At the meeting, iQiyi also released a heavyweight list of its latest films for 2024-2025, covering various fields such as dramas, variety shows, movies, documentaries, anime, and children's films.