According to a report released by market research firm Omdia, the iPhone 15 Pro Max was the best-selling smartphone worldwide in the first half of 2024, with a total shipment of 21.8 million units. This is the second consecutive year that the iPhone Pro Max series has won the championship, following the iPhone 14 Pro Max as the best-selling phone of 2023. So far, the standard version iPhone 15 has shipped 17.8 million units, second only to the 15 Pro Max, while the iPhone 15 Pro ranks fourth with 16.9 million units.