Tuniu released the "2024 National Day Travel Trend Forecast" on the 20th, stating that the popularity of domestic long-term and outbound travel has been on the rise this year, and the "please take 2 days off and 10 days off" vacation plan is popular. Traditional cultural tours and autumn tours have become popular choices. Users are more enthusiastic about personalized and flexible travel methods, and the proportion of bookings for vacation products such as self driving tours, independent travel, and private tours has significantly increased; In addition, the number of individual bookings and hotel reservations made by Tuniu users has exceeded the same period last year.
The report states that during this year's National Day holiday, the flexible vacation plan of "taking 2 days off and 10 days off (i.e. taking 2 days off from September 29th to 30th, plus the Saturday of September 28th and the 7-day National Day holiday, to make up a total of 10 days of" extra long vacation ")" has been highly sought after by many users. Among the National Day group travel users on the Tuniu platform, nearly 31% of users choose to travel "before", among which nearly 12% of users adopt the "please take 2 days off and 10 days off" vacation plan.
The report predicts that this year's National Day tourism boom will reach its first peak on September 28th, and the peak of holiday travel will occur on the first day of the holiday, October 1st. The peak of travel will continue until October 4th, and the number of people traveling from October 5th to 7th will gradually decline.
According to the report, the proportion of long-term tourists in China has reached 52%, temporarily leading the National Day tourism market. The popularity of outbound tourism continues to steadily increase, with 28% of the total number of travelers. Specifically, the booking popularity of users in Beijing, Shanghai, Hangzhou, Nanjing, Chengdu, Guangzhou, Shenzhen, Chongqing, Suzhou, Wuhan and other places ranks among the top on Tuniu's "Top Popular Customer Source Regions for National Day Travel" list. In addition, the travel popularity of users in third tier cities such as Haikou, Urumqi, Hohhot, Yichang, and Yinchuan has also achieved significant growth.
In terms of popular destinations for domestic tourism, Beijing, Shanghai, Nanjing, Chengdu, Guangzhou, Xi'an, Hangzhou, Chongqing, Changsha, Sanya and other places have attracted more attention from consumers. Traditional culture tourism, ancient architecture and town tourism, cultural and museum tourism, etc. have become the choices of many consumers. In addition, Huangguoshu Waterfall, Lushan Mountain, Wuyuan, Mount Huangshan Mountain, Hongcun Village, Kanas, Ejina Banner and other autumn destinations are also popular.