On November 5th, the 6th China International Import Expo (hereinafter referred to as "CIIE") officially opened in Shanghai. As a leading global specialty e-commerce platform, this year Vipshop will create an immersive "Online Olay" experience hall at the CIIE and release its first global buyer declaration. During the CIIE, Vipshop APP launched the "Cloud based CIIE" special session, gathering nearly 100000 international brand products.
Create an immersive experience of entering the expo, and simultaneously open the museum offline and online
The Vipshop "Online Olay" Immersive Experience Hall is located in the consumer goods exhibition area of the CIIE, with a total area of 300 square meters. The exhibition hall revolves around themes such as exquisite fashion, trendy trends, a better life, and green environmental protection, creating a deep scene oriented brand special selling space to create a unique visiting experience for the attending audience.
During the CIIE, Vipshop APP simultaneously launched a "Cloud based CIIE" special session, working with Crocs, Daniel Wellington, DKNY, GANT, Michael Kors, Neil Barrett, Pinko, Swisse, Tom Dixon, Clinique, Queen, Elizabeth Arden, Mei Kefei and many other internationally renowned brands to bring nearly 100000 high-quality products in categories such as clothing, shoes, bags, sports and leisure, beauty and skincare, home appliances, nutrition and health care, Provide consumers with better prices.
It is reported that Vipshop's "Cloud based Promotion Expo" will launch promotional benefits such as limited time flash sales, exclusive discounts for brand members, and customized gift boxes, combined with the Double Eleven promotion discounts. Some product discounts have hit new lows for the year. At the same time, Vipshop will collaborate with hundreds of international brands to launch seasonal new products that integrate elements such as new trends, new technologies, and new fashion, bringing consumers more shopping choices.
The person in charge of Vipshop said, "In order to make consumers feel the on-site atmosphere of the Expo, we have moved the visual design of the offline exhibition hall to the online without any changes. We hope to pass on the new trend of quality life through Vipshop's' Cloud based Expo ', so that consumers can encounter a better global life without leaving their homes
Vipshop Buyers' Global Relay Helps Improve and Upgrade the Consumer Market
At this year's CIIE, Vipshop released its first global buyer declaration. The declaration states that Vipshop buyers "focus on global good products, select brands, strictly control quality, ensure price advantages, and make users feel at ease", "work together with brands to create genuine special sales, so that good products can benefit thousands of households", "adhere to the concept of environmental protection and sustainable development, and actively promote green consumption behavior", and so on.
It is reported that Vipshop has been focusing on the buyer made good product strategy for a long time, continuously strengthening the brand's value positioning for special sales. Vipshop has over 1000 professional buyers distributed around the world, and has established overseas offices in countries and regions such as the UK, the United States, Italy, France, Germany, Japan, South Korea, Singapore, and Hong Kong, China.
Through professional training and a mature operational system, Vipshop buyers, while gaining insight into the industry and popular trends, select global brands and select high-quality products with high cost-effectiveness to provide to consumers. At the same time, Vipshop buyers continue to engage in deep cooperation with global brands in differentiated products, enhancing the richness of platform products, and better meeting consumers' diverse, personalized, and high-quality consumption needs.
The relevant person in charge of Vipshop stated that as a window to promote the construction of a new development pattern and a high-level platform for opening up to the outside world, the CIIE has built a bridge for communication and cooperation between domestic and foreign enterprises, which is of great significance for the development of enterprises. Vipshop hopes to expand its "circle of friends", explore new business opportunities, and enhance market competitiveness through its participation in the Expo.
In the current era of highly integrated development in both international and domestic markets, we hope to fully leverage Vipshop's role as an 'online Olay' platform and work with global partners to provide consumers with higher quality goods and services, helping to improve and upgrade the consumer market, "said the person in charge.