Recently, at the 2024 summer inbound and outbound tour salon held by Deep Blue Think Tank, He Changhua, the head of Epic Welcome China growth, said that this summer, driven by the European Cup and the Olympic Games, home stay orders in France, Germany, Spain and other European countries continued to grow. Throughout the entire Olympic cycle, the booking volume for homestays in the Paris region of France exceeded 400000, indicating a strong demand. To this end, Airbnb continues to make efforts in the supply side, quickly obtaining a significant amount of key supply resources to ultimately meet the needs of all Olympic spectators and travelers. The same goes for the European Championship, although the host cities are relatively scattered, the number of reserved room nights in the cities hosting the matches has increased by more than 20% compared to the same period last year.
When it comes to adapting to the new demand generated in the outbound tourism market, He Changhua emphasized the importance of increasing supply. At present, Airbnb has over 8 million listings worldwide, serving not only Chinese consumers but also travelers from other countries. Airbnb will continue to consolidate its advantage in the supply sector. For Chinese travelers, Airbnb will continue to optimize its "Chinese Host" service, making communication and interaction more convenient and reassuring for travelers. On the product side, Airbnb will continuously improve its product experience and upgrade its booking conversion rate, such as the well-known "guest recommendation" function, which can help users choose the most secure and reliable high-quality housing.
In this summer's orders, Airbnb also saw fragmented consumer demand, "said He Changhua. Airbnb will use consumer interests and themes such as sports, music, and events for marketing, and will continue to make efforts in this sector.