As the autumn semester approaches, the "back to school economy" continues to heat up. In addition to purchasing various "software and hardware" learning supplies, many students have started searching for course videos on Bilibili and quickly switching to learning mode.
Recently, "How Strong is Nankai University's C++Homework?" topped Bilibili's hottest list, and this video of the "Advanced Programming Language Design" course assignment uploaded by undergraduate students from Nankai University received widespread praise. And there are many course videos like this on Bilibili.
In fact, with the continuous expansion of user age and interest circles, the Bilibili community has gradually formed a strong category mentality, and multi category content such as knowledge, games, cars, and fitness is flourishing. Most Bilibili netizens' bookmarks are like treasure maps, a mysterious existence.
For example, when the "air taxi" shines into reality, the UP master @ demon world creation also gives wings to the ordinary bicycle to fly into the sky. As of now, the video "We Made a Flying Bicycle, Science Fiction Enters Reality" has received over 10.561 million views on Bilibili.
Some netizens also regard Bilibili as their "little overlord learning machine" that they carry with them, collecting various knowledge content related to the workplace, life, finance, psychology, foreign languages, and other aspects. Data shows that from 2022 onwards, the majority of new users on Bilibili are post-00s, and their most consumed content on Bilibili is not leisure and entertainment, but various university courses.
The reporter learned that recently Bilibili launched an interest activity called "Discovering Billion Points of Interest" and released a treasure trove of teaching videos highly collected by Bilibili netizens, covering 36 interest categories such as calligraphy, handicrafts, food, fitness, programming, photography, meditation, and swimming. Now, searching for "Discovering Billion Points of Interest" on Bilibili can view the complete collection list.
Compared with traditional long video platforms, Bilibili has always attracted Z era users with its unique positioning and content. Recently, Bilibili released its Q2 2024 financial report, which showed a total revenue of 6.13 billion yuan, a year-on-year increase of 16%; The gross profit increased by 49% year-on-year to 1.8 billion yuan, achieving a positive operating cash flow of 1.75 billion yuan.
It is worth noting that the continuous improvement of commercialization efficiency is closely related to the healthy growth of its community. In the second quarter, the average daily video playback on Bilibili exceeded 4.8 billion times; The daily active users reached 102 million, a year-on-year increase of 6%; As of the end of the second quarter, 243 million users have become "official members" of Bilibili. At present, the video playback volume of Bilibili's gaming, knowledge, technology and other categories is growing rapidly year-on-year, and other life related content is also flourishing.