Technology journalist Mark Gurman posted on social media platform X on August 24th local time, stating that based on past patterns, it is expected that Apple's new Macs will not be released until October.
Gulman said that it is expected that the Mac mini will be the most noteworthy Mac with M4 chip configuration this year, but it is also expected that Apple will release a new MacBook Pros. He said that it is expected that Apple will not release the upgraded MacBook Air until spring 2025, and the Pro Mac desktop will be released later.
Screenshot of Social Media X
Mark Gurman announced on August 23rd local time that Apple plans to hold its largest product launch event of the year on September 10th, during which the company will introduce its latest iPhone, Watch, and AirPods.
According to sources familiar with the matter, Gulman stated that although the specific time has not been announced yet, the company is preparing for that day. After the press conference, the new phone is expected to be officially launched for sale on September 20th, which is consistent with Apple's approach in recent years.
Mark Gulman previously stated that informed sources have revealed to him that Apple's new store in Los Angeles is fully preparing for its opening in the week of September 16th. As is well known, Apple likes to open new stores when new products are launched.
According to the usual pattern, after Apple's press conference on September 10th, they have to wait until Friday (September 13th) to start pre ordering. Therefore, the official launch date of the new iPhone one week later (September 20th) coincides with the opening of the new store in Los Angeles.
For the new generation of iPhone, some industry insiders say that overall, there won't be much difference between iPhone 16 and iPhone 15. Last month, Apple launched the personal intelligence system Apple Intelligence in limited quantities for iPhone 15 Pro and above models, and iPhone 16 will also have this advanced artificial intelligence (AI) technology tool. In addition, the Pro model of iPhone 16 will have a larger screen and new camera features, such as dedicated buttons for taking photos.
The iPhone 16 may have the following configurations:
The iPhone 16 model will be equipped with a more powerful chip A18 that works in conjunction with Apple Intelligence, and the entire iPhone 16 series will support the new iOS 18.
The display screens of iPhone 16 Pro and Pro Max will be slightly larger, with sizes of 6.3 inches and 6.9 inches respectively.
The entire iPhone 16 series models will have an Action Button, which will be the first time the basic iPhone has adopted this button.
The entire iPhone 16 series models will add a new Capture Button located below the power button on the right side. This button is similar to the shutter button on a digital camera. Lightly pressing the button will automatically focus, making shooting more accurate. Pressing the button again will directly complete the shooting. Users can slide left and right on this button to zoom in and out of the image, and switch between shooting and recording functions.
The iPhone 16 Pro and Pro Max will be equipped with a 48 megapixel ultra wide angle camera, which is significantly higher than the 12 megapixel camera of the iPhone 5.
Compared to the iPhone, the changes in Apple's smartwatch and headphones may be even greater. According to media reports, the Apple Watch Series 10 will be thinner than its predecessor, but with a larger screen. Apple will update its mid to low end AirPods product line, offering noise cancelling capabilities for the first time on mid-range AirPods and updating entry-level AirPods for the first time since 2019.
For Apple, this product launch is crucial as its smartphone and wearable device sales have been lackluster in recent quarters.
If the new iPhone 16 is launched on September 20th, it means that some of the device's revenue will be included in the fourth quarter financial report, and Apple expects a 5% year-on-year increase in revenue for this quarter. A larger sales share will only be achieved in the next fiscal quarter, and analysts predict that during that period, coinciding with the holiday season, Apple's revenue will increase significantly by 7% to $128.4 billion.
At its annual developer conference in June this year, Apple announced a long-awaited artificial intelligence strategy, integrating its latest AI technology into a range of applications and introducing OpenAI's chatbot ChatGPT into its devices.
Wearable devices will also undergo significant changes. It is reported that the models of the Apple Watch Series 10 will be thinner but equipped with larger screens. The expected starting price for the new watch is $399, with two size options available.
Apple is still updating its AirPods product line and is expected to release new mid to low end versions. It is reported that this is the first time Apple has provided active noise cancellation (ANC) function on mid-range AirPods, while the entry-level model will undergo its first update since 2019.
The company also plans to transition its Mac computers to M4 processors later this year, but updates for Mac typically take about a month after the iPhone launch event. To this end, Apple has increased its testing efforts on MAC models equipped with M4 processors to ensure compatibility with third-party applications.