Renowned technology journalist Mark Gurman announced on Friday that Apple plans to hold its biggest product launch event of the year on September 10th, when the company will release its latest iPhone, Watch, and AirPods. According to sources familiar with the matter, Gulman stated that although the specific time has not been announced yet, the company is preparing for this day. After the press conference, the new phone is expected to be officially launched for sale on September 20th, which is consistent with Apple's approach in recent years.