The release of the 2025 Jike 001 and Jike 007 not only brings technological innovation, but also unexpectedly triggers the rights protection actions of old car owners.
On August 13th, Jike Motors unveiled the 2025 Jike 001 and Jike 007 at its new car launch event, which have been upgraded in terms of intelligent driving and infotainment systems. Among them, apart from the top of the line four-wheel drive configuration, the Extreme Krypton 007 has generally reduced its prices by 20000 to 30000 yuan in various configurations, and has also made significant upgrades in performance; The Jike 001 has significantly improved its intelligent cabin and driving capabilities, and has also adopted a new intelligent driving solution while maintaining its original price.
This strategy of increasing quantity and reducing price should have been a good thing for consumers, but it has made many old car owners feel "backstabbing".
According to reports, the Jike 001 is the flagship model of Jike. The 2024 model was just released in February this year, and over 50000 units were delivered in less than six months. However, some car owners purchased the 2024 Jike 001 in less than 10 days, and the 2025 Jike 001 was officially released.
On August 14th, the banner advocating for rights protection was put on the hot search list. At the same time, the actions of rights protecting car owners quickly escalated, with some car owners directly going to the headquarters of Jike in Hangzhou to protest. According to media reports, many old car owners went directly to the headquarters of Jike Building in Hangzhou to protect their rights on that day. As of 5:30 pm that day, the defending car owners have not yet dispersed, and no solution has been provided on site. The main demands of the car include two aspects: one is to upgrade to 25 smart driving solutions for free, and the other is to compensate for losses and price differences.
In response to the many questions and confusions of old car owners, Jike urgently released the "Jike 2025 New Product Release Answer User Questions" through its official Weibo account on the evening of August 14th, responding to relevant questions.
For many old users who have raised the question of whether they can pay to switch to the Haohan Intelligent Driving solution, Jike has given a negative answer.
Jike stated that the old model cannot be replaced. Because the Jike 001 adopts a version of the Haohan intelligent driving solution, it adopts different layout schemes in terms of underlying chips, system control, and wiring harness layout compared to the Mobileye intelligent driving solution. It is a two set solution at the system and hardware levels.
However, Jike stated that Jike and Mobileye are strategic partners and will continue to work closely together in the future. The intelligent driving function of Mobileye's solution will also be continuously updated.
Polar Krypton official account
According to media reports, Jike has provided a car purchase voucher worth 10000 yuan as compensation for old car owners, allowing them to purchase the latest Jike products at the best price.
Some car owners believe that Jike's rapid iteration strategy ignores the feelings of old car owners and also affects the reputation of the Jike brand. However, some argue that rapid technological iteration is an inevitable trend in the development of the new energy vehicle industry.
In terms of the secondary market, since its listing on the New York Stock Exchange in May this year, the stock price of ZK has been in a downward trend, with a drop of 42.42%.
(Time Finance Comprehensive Blue Whale Finance, Securities China, Red Star News, Dahe Financial Cube, Sina News)