Apple Quarterly Report: iPad Sales Boost Overall Revenue, Chinese Market Declines More Than Expected. On Thursday (August 1st) Eastern Time, Apple released its financial report for the third quarter of fiscal year 2024 (second quarter of the calendar year). The company's overall revenue was better than expected, mainly due to the huge sales of iPads, but the decline in performance in the Chinese market exceeded market expectations. According to the financial report, in the third quarter ending June 29th, Apple's overall sales increased by 5% to $85.8 billion, higher than analysts' expectations of $84.5 billion; But the Chinese market was disappointing, with sales in Greater China falling 6.5% to $14.7 billion, lower than market expectations of $15.3 billion.