On July 30th, two commercial and residential land parcels were listed for sale in Weiyang District, Xi'an City, with a total transaction price of approximately 134 million yuan. It is reported that both plots of land were acquired by Xi'an Jiajiazhihe Real Estate Co., Ltd., which is a subsidiary of Beihaojia (Xi'an) Real Estate Development Co., Ltd. under Beike.
Regarding the land acquisition in Xi'an, the person in charge of the Beihaojia project told the Beijing News reporter that Beihaojia is currently in the early exploration stage and is focusing on cooperation opportunities in major first and second tier cities in China. The above-mentioned Xi'an "Wei 27th Street" project is a multi-party cooperation project of Beihaojia under the "1+2" model. According to the needs of the partners, Beihaojia provides a C2M (i.e. from consumers to producers) product positioning plan based on big data support, as well as funding and marketing services, and is not an independently developed project. The specific development, construction, management, and operation of this project shall be subject to the relevant information of the cooperating party.
The person in charge further explained that the positioning of Beihaojia is not traditional real estate development, but a data-driven residential development service platform, mainly providing comprehensive solutions in the "1+2" mode for partners such as homeowners and developers. Among them, "1" represents the core product solution, while "2" refers to flexible and diverse financial services, as well as efficient online and offline integrated marketing services.