The reporter learned from the second authorization ecology conference of Bilibili (Bilibili) that in the past six years, the total number of authorized IPs on Bilibili has accumulated nearly 200, with more than 1600 authorizations, and the authorization scale is moving from billions of yuan to a billion yuan market.
According to Zhang Shengyan, Vice President of Bilibili, since 2019, the total number of authorized IPs for Bilibili has reached nearly 200, including national creative, manga, Japanese anime, virtual artists, documentaries, live action movies, brand images, etc; The number of cooperative brands exceeds 500, covering various dimensions such as daily chemical, catering, 3C digital, gaming, automobiles, etc. Starting from Guochuang, we have achieved full category coverage of Bilibili IP, and also made breakthroughs in many emerging fields such as the combination of documentary and catering, virtual artists, and brand image IP. At present, Bilibili has formed a complete industry chain that integrates content creation and production, deep fan operation, and diversified development of products and activities. It has both the scale advantage of comprehensive coverage and the deep characteristics of vertical users, which can embrace new opportunities in the market with the hard power of business.
Bilibili has been introducing legitimate anime series since 2013 and has now become the largest Japanese animation broadcasting platform in China. It not only has over 2100 anime series continuously popular, but also introduces a stable number of new series every quarter. In addition, Bilibili has a group of users who understand anime series the most and the most active UGC community. It is hoped that in the future, more high-quality anime series can demonstrate their long tail commercial value in China through more forms in addition to regular broadcasting.
At the 7th Global Licensing Exhibition Shanghai Station, which recently opened in Shanghai, the latest Global Licensing Market Report released by the International Licensing Industry Association showed that the global sales of licensed goods and services reached a record high of $356.5 billion in 2023, an increase of 4.6% compared to 2022. Among them, entertainment/character business revenue increased by 9% to $147.6 billion. In this niche market, anime, video games, and social media have shown particularly outstanding performance