On the evening of July 19th, Jike Intelligent Technology (hereinafter referred to as "Jike") officially released the luxury MPV all-new Jike 009, with its left-hand and right-hand drive versions available globally simultaneously. The all-new Jike 009 released by Jike not only undergoes comprehensive upgrades in terms of battery life, handling, safety, and intelligence, but also challenges the current luxury MPV market landscape at a highly competitive price.
Seize the market share of luxury MPVs
For a long time, luxury MPV models such as Toyota Alpha and Mercedes Benz V-Class have been widely popular in the market, thus occupying a significant market share. As a rising star in the MPV market, the pure electric Jike 009 challenges traditional MPV market leaders with its leading advantages in multiple aspects.
Unlike fuel MPVs, the all-new Jike 009 adopts a full stack 800V high-voltage architecture and is equipped with the latest generation 5C Kirin battery, with a range of up to 900 kilometers, surpassing all fuel MPVs on the market and reaching the range level of hybrid MPVs. The all-new Extreme Krypton 009 has undergone comprehensive iterations from high-voltage system, core three electricity, performance control, to extreme Krypton style safety, luxury, and intelligent experience. In addition, the entire series comes standard with two completely independent 8295 cockpit chips, which are integrated with the KRAI large model, completely evolving the interaction capabilities of the Extreme Krypton intelligent voice assistant.
Compared with the traditional luxury MPV, the price of the new polar krypton 009 is more competitive. The official retail price in Chinese Mainland is from 439000 yuan. An industry insider said in an interview with Securities Daily during the press conference, "The price of the all-new Jike 009 is very competitive, and coupled with the comprehensively upgraded configuration, it will seriously impact the current luxury MPV market pattern
Regarding the consideration of setting prices, An Conghui, CEO of Jike, stated in an interview with Securities Daily that "Jike does not engage in price wars. The reason why Jike has a huge price advantage compared to vehicles in the same class is because the all-new Jike 009 adopts a vast architecture, which reduces costs through economies of scale. In addition, the decline in battery prices has further reduced product costs. Jike chooses to transfer the profits brought by cost reduction to consumers
Strive to achieve breakeven within the year
In June of this year, the monthly delivery of Jike brand exceeded 20000 units for the first time. In the first half of this year, Jike brand delivered more than 87800 units, ranking first among Chinese pure electric brands with a price of over 200000 yuan. Jike 009 became the best-selling MPV in all categories with a price of over 500000 yuan in its first year on the market, and more than 75% of users came from traditional luxury brands, "said An Conghui.
The Jike MPV family, consisting of the all-new Jike 009 and the previously released Jike 009 Brilliance, represents Jike's comprehensive entry into the luxury MPV market. An Conghui has high hopes for the all-new Extreme Krypton 009. According to him, the all-new Extreme Krypton 009 is one of the company's current products with good gross profit margins and will definitely become a benchmark product for the company in the future.
On May 10th of this year, Jike successfully listed on the New York Stock Exchange, breaking the record for the fastest Chinese new energy vehicle brand from launch to US listing. In the first quarter of this year, Jike delivered a total of 33059 units, a year-on-year increase of 117%, achieving revenue of 14.737 billion yuan, a year-on-year increase of 71%; The gross profit margin of the entire vehicle reached 14%, an increase of 3.9 percentage points year-on-year, demonstrating a strong development momentum of Jike.
Currently, the performance of new energy vehicle brands is receiving widespread market attention. Several old and emerging car manufacturers have yet to make a profit. However, the Jike brand has only been released for over three years, and its performance continues to show a positive trend. An Conghui stated that this year Jike will strive to achieve the performance goal of breakeven.
In addition, in the face of challenges such as EU tariffs, An Conghui emphasized that Jike will make breakthroughs in technology and quality through the competitiveness of its products, and win competitiveness in the European market. At the same time, Jike is actively promoting plans for localized production in Europe to address the issue of increased tariffs. Regarding the phenomenon of "internal competition" in the domestic market, Jike's attitude is to persist in not relying on price competition, but to win market competition through products, technology, and users' ultimate driving experience.
It is reported that Jike's future product development will simultaneously launch left-hand drive and right-hand drive versions to meet the needs of users in different markets around the world. At the end of this year, Jike will also launch two heavyweight products, mid to large luxury SUVs and pure electric sedans, to further enrich its product line.