The news of Tesla's price increase has once again come as some car companies are reducing their discounts.
According to Tesla's official website, on Thursday local time, Tesla raised the prices of its high-end models Model S and Model X in the United States by $2000 each.
According to official website information, the price of the Model X all wheel drive version has risen to $79990; The Plaid version has increased in price to $94990; The price of the Model S all wheel drive version has risen to $74990; The Plaid version has increased in price to $89990. Before releasing its first quarter financial report in April this year, Tesla lowered the prices of the aforementioned models by $2000.
In addition, according to reports, Tesla announced on Wednesday local time that after the EU imposed tariffs on Chinese made electric vehicles, the company has increased the price of its Model 3 car by about 1500 euros in EU countries such as France, Germany, Italy, Greece, Poland, Spain, and Sweden.
In the Chinese market, Tesla still retains some preferential policies. On July 1st, Tesla China officially announced the launch of a limited time car purchase discount policy. Before July 31st (inclusive), multiple preferential policies such as the "five-year zero interest" promotion and low interest car purchases will be launched for the Model 3/Y.
This is not the first time Tesla has launched a similar event this year. In April, Tesla launched a large-scale price reduction, lowering the price of all Model 3/Y/S/X models by 14000 yuan. At the same time, a "zero down payment" or "limited time zero interest" policy has been introduced for designated models of Model Y. Unlike the promotional policy launched in April this year, this offer does not require a trade in and allows you to directly enjoy a 5-year interest free promotion.
Previously, Tesla announced a price reduction in the Chinese market. On April 21, the official website of Tesla China showed that the price of Tesla Model 3/Y/S/X was reduced by 14000 yuan in Chinese Mainland, the price of Model 3 after adjustment was reduced from 245900 yuan to 231900 yuan, and the price of Model Y from 263900 yuan to 249900 yuan, a 5.3% reduction.
On July 2nd, Tesla released its Q2 production and delivery report, which showed that as of June 30th, Tesla's Q2 production was 411000 vehicles, with a delivery volume of 444000 vehicles, representing a 15% increase compared to the previous quarter. Among them, a total of 422400 Model 3/Y vehicles were delivered.
It is worth mentioning that several car brands have recently taken measures to stop price cuts, and news such as "BMW China exits the price war" and "BMW raises prices" have attracted attention. BMW officials responded that they will focus on business quality in the second half of the year and support dealers to work steadily.
In addition, regarding the rumors of price increases, including Mercedes Benz and Audi, some dealers have stated that they have not received formal notice from the brand to adjust prices, but will dynamically adjust according to market conditions and hold a positive attitude towards "reducing prices and stabilizing prices". Some industry insiders also pointed out that this is a "seasonal rest period" for car companies, which does not mean that the price war will end here.
The reporter noticed that although rumors of price increases among various brands are not yet fully clear, sales personnel have used this as an excuse to "urge" consumers to place orders. For example, sales personnel at Tesla's Shanghai stores reposted the message on their social media account that "multiple brands have withdrawn from the price war," with the caption "The automotive industry should fully withdraw from the price war and not let 5 years of zero interest loss make us cherish it.
However, according to the observation of reporters, some brands do show signs of slight decline in discounts. From July 16th to July 21st, NIO Car Carnival will be the last moment to lock in the super value benefits, "NIO's Shanghai sales representative said." The online news of price increases is actually a discount reduction, and there will be different activities in the next cycle, and the subsidy intensity may be lowered. In addition, Ideal Auto Shanghai sales told reporters that the preferential policy will be rolled back on July 22nd. "L7 and L9 series will still receive charging stations this month, but charging stations will be cancelled after this month. Charging stations next month will be self funded The staff said.