Recently, the National Health Commission and other departments released the "Three Year Action Plan for Improving National Health Literacy" and launched the first National Health Literacy Awareness Month nationwide. This is another important measure taken by the country to deepen the implementation of the Healthy China strategy.
In recent years, people's attention to health has gradually increased, and health concepts are also constantly changing. Big health products have shifted from optional consumer goods to mandatory consumer goods, further promoting the development of the entire industry. Against the backdrop of the deepening of the Healthy China strategy and the continuous optimization of the foreign-funded business environment, foreign-funded enterprises continue to innovate in the big health track and increase their investment in China, becoming an important force in implementing the Healthy China strategy.
Ning Huaien, President and CEO of Nu Skin Group, recently stated that for the past forty years, Nu Skin Group has always adhered to its original intention of quality, and through continuous innovation and research and development, has brought a variety of beautiful and healthy products to global consumers. In China, the development of Nu Xin Group is particularly remarkable. Since stepping into this hot land in 2003, Nu Skin has been deeply rooted in it for 21 years. Over the past 21 years, Nu Skin has witnessed the takeoff of the Chinese economy, felt the dividends brought by the continuous optimization of the business environment, and has become a positive force in promoting the beauty and health industry to move forward and improve.
Ruxin Group believes that the Chinese market has not only brought good economic benefits to the group, but also driven the transformation of the entire industry and the upgrading of consumer demand. Ruxin Group believes that there is still more innovative potential in the Chinese market that urgently needs to be unleashed. The Chinese market has always been an important strategic location for Nu Skin Group, as it has been and will continue to be. Nu Skin Group will continue to cultivate this land and create a healthier, more beautiful, and more confident future for consumers, allowing everyone to foresee a better version of themselves and realizing the diverse needs of becoming thinner, more beautiful, and healthier.
In the view of Nu Skin Group, Nu Skin aims to become a practitioner who actively responds to the trend of the times, and provide support for China's development through strategic deployments in various aspects such as digital transformation, intelligent manufacturing, technological innovation, and green development.
Ning Huaien stated that keeping up with the pace of the digital era, Nu Xin has been committed to digital strategic layout since 2017. By implementing the "Empower Me" strategy, Nuxin has integrated products, technology, and community to create a brand new "digital ecological kingdom". This not only provides consumers with a more convenient and efficient shopping experience, but also demonstrates Nu Skin's foresight and firm determination in the field of digital transformation.
In terms of intelligent manufacturing, Nu Skin also spares no effort. The second phase of the Ruxin Greater China Innovation Headquarters Park, built on the basis of Industry 4.0 intelligent standards, has been officially put into use, achieving a full system, full chain, full process, and full automation transformation. This not only greatly improves production efficiency, but also promotes the popularization and application of green production methods.
Nu Skin has always adhered to user demand orientation, continuously increased research and development investment, and launched a series of products such as ageLOC WellSpa iO and TRME body shape management plan, which have been launched by Nu Skin in the global market to help consumers become thinner, more beautiful, and healthier. These innovations not only reflect the outstanding technological strength of Nu Skin, but also inject new vitality into the innovative development of the entire industry, and spare no effort to meet the beauty and health needs of more consumers.
In addition, as a disseminator, practitioner, and promoter of the concept of green and sustainable development, Nu Skin insists on integrating the concept of green and sustainable development into the overall business logic of the enterprise. Whether it is upstream research and development, production, packaging, or downstream warehousing, transportation, sales, etc., New Energy has formulated environmental protection policies and management systems for the entire lifecycle of products to minimize their impact on the environment. The new sustainable development strategy not only exists at the strategic level, but also in actual corporate actions.
For Nu Skin, the domestic business environment is also showing a positive and positive trend. Not long ago, the market supervision department launched the "Key Measures to Optimize the Business Environment (2024 Edition)", providing strong support for building the "Invest in China" brand and promoting high-quality development of enterprises. This continuously improving business environment and opportunities for foreign enterprises to develop in China are not only reflected in policy optimization, but also in respect and support for market entities, injecting unprecedented confidence into the development of enterprises. Nu Skin deeply felt the huge potential and vitality of the Chinese market, focused on local innovation and research and development, and continued to increase investment in China.
In 2014, the New China Innovation Headquarters Park was grandly unveiled in Fengxian District, Shanghai, with a total investment of nearly 500 million yuan. This milestone project has laid a solid foundation for the development of Nu Skin in the Greater China region. In 2023, Nu Skin increased its investment once again, and the second phase of the Nu Skin Greater China Innovation Headquarters Park, with an investment of 360 million yuan, was officially put into use, further improving production capacity efficiency and providing a solid support for Nu Skin's global business.
Ruxin realizes that as a company that has been deeply rooted in the Chinese market for many years, its responsibility is not only to pursue commercial interests, but also to promote the development of the entire beauty and health industry. Therefore, in the current revision process of the direct sales management regulations, Nu Skin is honored to be a participant and actively respond to the call of relevant policies, committed to the standardized development of the beautiful and healthy industry.
Based on the principles and bottom line of honest operation, compliance and legality, Ruxin has won the trust and support of consumers with excellent products and services. At the same time, Nu Skin always upholds the spirit of open cooperation, actively participates in industry exchanges and cooperation, to promote the healthy and orderly development of the entire industry, and is committed to achieving sustainable prosperity of the industry and significant progress of the enterprise.
In Ning Huaien's view, Nu Xin believes that technological innovation is the driving force for enterprise development. Firstly, in terms of digital and intelligent innovation, Nu Skin continues to lead the industry trend, bringing unprecedented beautiful and healthy experiences to consumers through ageLOC technology, and using gene expression science to target the root causes of aging. For example, the newly launched ageLOC WellSpa iO product, with its adaptive micro current technology and supporting program Nu Skin Vera, can accurately meet consumers' expectations for personalized needs such as slimming, beauty, and health. Whether in terms of active circulation, unloading and decompression, or sculpting, it has demonstrated excellent performance. Secondly, Nu Skin has also achieved significant results in sustainable innovation. In terms of packaging, Nu Skin is committed to increasing the content of recycled plastic in plastic bottles and improving product recyclability. The bottle body of the 3.0 version of the Huihui Shanxiu series products is 100% made of recycled plastic. Ruxin plans to update all product packaging by 2030, aiming to achieve recyclability, recycling, and renewability to reduce negative environmental impacts.
Meanwhile, Nu Skin is also facing market changes. Driven by the Healthy China strategy, the consumer goods market for beauty and health in China is facing unprecedented development opportunities. Nowadays, consumers are more inclined to tailor plans for slimming, beauty, and health based on personal needs and goals. The rise of this consumption trend has led to an increasing demand for beauty and health products, which not only drives the rapid expansion of market size, but also drives the transformation of consumer structure towards higher quality and more diversified directions.
For Nu Skin, this market transformation is both a huge business opportunity and a challenge that cannot be underestimated. In order to stand out in this fierce market competition, Nu Skin needs to adhere to the principle of product quality first. Therefore, if the 6S quality measures are newly formulated and implemented, product quality will be controlled from the source to ensure that each product can meet the optimal standards.
When it comes to the future of Nu Skin, Ning Huaien said that there is an ancient Chinese saying called "forty without confusion", which means that after forty years of honing, people's future path becomes clearer and their steps become more firm. This is also true for Nu Skin. Forty years is a memorable milestone. In the past forty years, Nu Skin has been closely connected to the Chinese market, working together to face challenges and seize opportunities. The Chinese market, with its excellent business environment and huge consumption potential, provides vast development space for Nu Skin, and Nu Skin has also won the trust and love of Chinese consumers through continuous innovation and excellent product quality.
Looking towards the future, Nu Xin is full of confidence in the development prospects of the Chinese market, and will continue to increase investment in China, strengthen product research and development innovation, and be committed to providing consumers with more excellent products and services to meet their diverse needs for slimming, beauty, and health.
Ning Huaien said that during its more than 20 years of development in China, Nu Skin has been fortunate enough to become a witness and practitioner of the "Healthy China" strategy. From the three-year action plan for improving public health literacy (2024-2027), it can be seen that enterprises need to be more proactive in assuming more roles, whether it is in promoting health science or building a team of health management talents.
In Nu Skin's view, the key to promoting the development of China's big health industry lies in in-depth insights into current consumers. With the changes in the lifestyle of most people, the concept of healthy and green living has prompted consumers to pursue "healthy consumption" more, and more young people have joined the ranks of purchasing healthy consumer products, providing broad development space for the beauty and health consumer goods market. Ruxin will strengthen cooperation and communication with local Chinese enterprises, actively participate in industry exhibitions, learn new technologies and ideas from other brands, understand consumer pain points, industry trends, etc., and contribute to the sustained prosperity of China's beauty and health consumer goods market.