On the evening of October 31st at 8pm, Tmall's "Double 11" officially opened for sale, with explosive growth in brand transactions, with 155 brands selling and exceeding 100 million yuan. Among them, 155 brands such as Apple, Haier, Midea, Huawei, Feile, Xiaomi, Pelaia, Lin's Home Furnishings, Nike, Little Swan, etc. are competing to break the billion yuan mark, and Huazhi, a primary domestic new brand, has also entered the "billion yuan club" for the first time.
Data shows that in the first hour of official sales, the transaction volume of 71900 brands exceeded that of the first day of last year. At the beginning, 29 live streaming rooms exceeded 100 million yuan, and store broadcasts became a new dividend for brand growth. 14 brand live broadcasts exceeded 100 million yuan, and 280 store live streaming rooms sold over 10 million yuan.
Among them, in the first hour of sales in the home decoration and home furnishing industry, 806 brands sold more than last year. Brands such as Lin's Wood Industry, Genji's Wood Language, Quanyou, Xilinmen, Jiumu, Gujia, Chivas, TATA, and others have achieved sales exceeding 100 million yuan.