Shanghai Securities News China Securities Network News (Reporter Wen Ting) On the evening of October 31, JD Billion Subsidy Day officially launched, with less than 4 minutes of opening, and the transaction volume of JD Billion Subsidy Channel exceeded 100 million. Since the opening of spot sales at 8pm on October 23rd, nearly 30 brands have sold over 1 billion yuan, with nearly 15000 brands experiencing a year-on-year increase of over 5 times in transaction volume, and nearly 9000 brands experiencing a year-on-year increase of over 10 times in transaction volume. The user base of JD's 10 billion subsidy channel has increased nearly five times compared to June.
Among them, new energy vehicles and cost-effective automotive products have become the focus of attention for JD's "Double 11" consumers this year. In the first week of JD's "Double 11", the order volume of JD Automobile's entire vehicle category increased by over 200% year-on-year, with new energy vehicle orders increasing by more than three times year-on-year, car charging equipment sales increasing by 3.9 times year-on-year, invisible car clothing sales increasing by 3.8 times year-on-year, child safety seats sales increasing by 3.2 times year-on-year, and car film sales increasing by 206% year-on-year.