On June 15th, the Chongqing JD.com MALL opening celebration event with the theme of "Enjoy Life and Enjoy Chongqing" was held at Yangjiaping Square in Jiulongpo. As the evolution and upgrade of JD Super Experience Store Chongqing Branch (hereinafter referred to as Chongqing Super Body), Chongqing JD MALL has added a "home" scene experience area on the basis of immersive scene experience, cutting-edge technology display, and massive self operated products, vividly presenting home life scenes in front of consumers, providing them with a one-stop home setting solution.
Accelerating the Setting of One City, Two Supermarkets and Creating New Opportunities for Consumption in Mountain Cities
As the only municipality directly under the central and western regions and the city with the largest area and population in China, Chongqing is one of JD's important strategic cities in the country. In 2019, the first JD Electric Super Experience Store was launched in Chongqing, marking the official start of JD Electric's layout in the central and western regions. Five years have passed, and Chongqing Chaoti has been deeply loved by consumers due to its rich products, high-quality services, and unique experiential activities.
Nowadays, with the opening of JD Mall in Chongqing, Chongqing has become the first city to achieve "one city, two supermarkets", and JD's strategic layout in the southwest region has become more perfect. During the trial operation period, Chongqing JD MALL achieved a performance of 170 million yuan, demonstrating strong market consumption potential.
Chongqing JD Mall is located in the bustling Yangjiaping commercial district of Jiulongpo, with a total construction area of 60000 square meters, making it currently the largest JD Mall in the country. There are more than 50 themed scenes in the store, including D-park digital entertainment park, food kitchen experience area, integrated washing, drying, and care clothing care experience area, beauty and styling experience area, allowing consumers to enjoy various experiences such as technology, entertainment, and food while shopping. Whether it's home appliances, 3C products, home furnishings, cars and other categories, consumers can find their desired products here.
In addition, Chongqing JD MALL has unique craftsmanship and innovatively launched an immersive experience area called "Home Scene", perfectly integrating various home products into the real home environment. Consumers can truly feel every detail of life here, from a cozy living room and comfortable bedroom to a modern kitchen and exquisite bathroom. Helping consumers to have a more intuitive understanding of the product while also inspiring their infinite longing for home life, making home ownership easier and more efficient.
Continuous discounts on car draws, 50% discounts, and gold bars during opening events
During the opening period, Chongqing JD MALL prepared a rich and colorful event, and the JOY TIME Music Festival Chongqing Station kicked off grandly, presenting a visual and auditory feast for consumers. Popular rapper VaVaVa and Yang Rui Doctor (Bank), as well as rock bands such as Island Tour, Roof Airport, White Paper, and Face, will take turns appearing on stage, bringing a stunning live experience to the audience. In addition, the top 100 local talents in Chongqing will also gather at JD.com Mall to inject new vitality into the mountain city with vibrant dance flashes.
With the wave of esports sweeping through, the highly anticipated esports male god Beijing JDG Fearless will visit Chongqing JD Mall and interact with fans at zero distance. The audience who called him on site will also have the opportunity to receive exclusive support gifts. Come and witness the perfect example of beauty and strength in the esports industry together. In addition, exciting stage game interactions such as ultra-low altitude flight simulation and King vs. Collision await you to challenge, as well as esports water friendly matches and mysterious lucky draws. Come to Chongqing JD Mall to experience the charm and passion of esports!
It is worth mentioning that consumers shopping at JD Mall in Chongqing can not only enjoy products and services of the same price and quality as JD Online, but also enjoy a series of awards, gifts, and preferential benefits launched by the store. During the "618" period on JD.com, Chongqing JD.com MALL launched a "50% discount on 10000 high-quality goods" campaign, allowing consumers to enjoy "cheaper and better" home appliances and home products. In addition, the store also offers welfare activities such as offering 10000 gifts starting at 1 cent, purchasing large brand beauty samples as low as 1 yuan, drawing cars, offering 50% off, and drawing gold bars, allowing consumers to enjoy shopping pleasure while also receiving full surprises.