On October 28th, B Station held the first "Bilibili Super Science Evening" in Beijing. With science popularization as the core content, this evening party discussed topics closely related to daily life such as assault suits, hair care, weight loss, etc. through fun experiments and speeches. In addition, the evening party also released the "Bilibili 2023 Five Science Focus" - AIGC, room temperature superconductivity, brain computer interface, black holes, and controllable nuclear fusion.
48 hours after the party was held, the "[Bilibili Super Science Evening] Full Course Review (Part 1)" released by Bilibili Bullet Screen Network has had 1.957 million broadcasts - this data may not be prominent compared with short video platforms such as Tiktok and Kwai, but users familiar with Station B should know that this is already a good amount of broadcasts.
At the beginning of the evening party, Bilibili provided its own understanding of experiments and science - "Experiments are the verification of all thinking." "Science is the maintenance of thinking about this beautiful world." So, as a video platform, Bilibili, why do we need to grasp experiments and science?
As we all know, Station B is the hotbed of the domestic anime culture, but with the increase of pan knowledge content, "I went to college at Station B" has become another label of Station B.
According to the extensive knowledge related data disclosed by Bilibili, in the past year, 243 million users studied on Bilibili, which is 5.5 times the number of Chinese college students. In addition, the AIGC, one of the five major scientific focuses of 2023, released by Bilibili at the evening party, saw a total of 9 billion views and 14 billion minutes of related videos throughout the year. The UP owners have submitted 3.3 million videos around ChatGPT, ERNIE Bot, Pangu Meteorology and other major models.
It is also worth noting that the overall profile of users watching pan knowledge videos on Bilibili shows a youthful trend, which is consistent with the slogan and goal of Bilibili that "no one understands young people better than Bilibili". According to official data disclosed by Bilibili, 72% of Bilibili's general knowledge content consumers are born in the 2000s; Science and knowledge categories rank second in user search rankings on Bilibili, with related content views accounting for 41% of Bilibili. However, the post-00s are becoming the main consumer of scientific content.
Runzi is a post-00s graduate student and also a graduate student at the Institute of Theoretical Physics, Chinese Academy of Sciences. Two years ago, he successfully landed with the first place in the second round exam. During the preparation for the interview, his main learning ground was at station B. Due to being an interdisciplinary postgraduate entrance examination, his foundation in analytical mechanics and statistical physics is relatively weak. He stated that shortly after the initial exam, he would almost every morning or afternoon follow Professor Ren Yanyu from Harbin Institute of Technology on Bilibili to take courses in analytical mechanics, and also watch the statistical physics courses of Professor Kardar from Massachusetts Institute of Technology who had been moved in.
Station B is also home to a group of high-quality scientific UP owners. Taking the guests attending this evening party as an example, Zhi Huijun, Bi Dao, Film and Television Hurricane, and others are all big UP hosts with millions of fans at the head of B Station. One of Bi Dao's B-site accounts, "Bi Di Second Order Dao," released a video related to room temperature superconductivity called "Room Temperature Superconductivity Comes Again!?", which has the highest viewership under related topics, with 3.969 million views. B Station stated that as of now, B Station has accumulated over 3 million knowledge based UPs.
These data and cases are closely related to the continuous efforts of Bilibili in the field of popular science and even pan knowledge content. Since the beginning of this year, Bilibili has collaborated with the Chinese Academy of Sciences to hold science popularization live broadcasts - Science All Knows, online and offline science popularization display activities - Public Science Day, and so on. As the top scientific research institute in China, the University of Chinese Academy of Sciences maintains close cooperation with Station B. Among them, the station B account of the Institute of Physics of the Chinese Academy of Sciences "anime Institute of Physics of the Chinese Academy of Sciences" has 1135 contributions and 2.185 million fans in station B, which is worthy of the title of "Top 100 UP Owners".
However, Bilibili, which is racing on the pan knowledge content track, still faces a continuous loss situation. In August of this year, B Station released its unaudited financial report for the second quarter of 2023. The financial report showed that B Station's revenue for the second quarter was 5.3 billion yuan, an increase of 8% year-on-year; The gross profit was 1.228 billion yuan, a year-on-year increase of 66%; The net loss was 1.5 billion yuan, a year-on-year decrease of 23%.
It is worth noting that the community atmosphere that B Station wants to maintain still maintains an ambiguous relationship with commercial logic such as advertising and shopping. In the display of "Bilibili Super Science Evening", 15 giant hair dryers that couldn't move, as well as the dry hair rejuvenation hair mask that caused Teacher TONY to lose his job, all received positive reviews from netizens, but no related products were on sale.
In addition to Station B, short video platforms including Tiktok and Kwai are also adding pan knowledge content. Previously, Blue Whale Finance reported on the layout of Tiktok on the track of pan knowledge content - since this year, Tiktok has attracted Jin Yong, an academician of the CAE Member, Mao Liping, an associate professor of the Qing History Institute of Renmin University of China, and others to settle in. Earlier, Tiktok released the 2022 Tiktok Knowledge Annual Report, which showed that from January to October 2022, the number of Tiktok knowledge content works released increased by 35.4%; Tiktok has 250 million users interested in knowledge content, an increase of 44.1% compared with the beginning of 2021; The number of Tiktok knowledge platform talents exceeded 500000, an increase of 69.6% compared with the same period in 2021, including nearly 400 professors, 45 academicians and 4 Nobel laureates - according to the data released by Station B in May this year, the number of Nobel laureates stationed in Station B was 3.
Similarly, according to the 2023 Kwai Panknowledge Report jointly released by Kwai Big Data Research Institute and Kwai Xinzhi, in 2022, the number of Kwai Panknowledge videos released will increase by 39.6% year on year, and the number of live broadcasts will increase by 60.6% year on year. The number of videos released by creators will reach 110 million. Kwai said, "More and more users are learning practical dry goods in Kwai.". B stands on the track of pan knowledge content and is facing an increasingly fierce competitive environment.