On October 31st Beijing time, Apple held a product launch event, which lasted only 30 minutes and was known as the "shortest launch event in Apple's history". The following are the main contents:
Apple has officially released the M3 series of chips, M3, M3 PRO, and M3 Max, using a 3-nanometer process.
At the new product launch, Apple launched a new 14-inch MacBook Pro equipped with standard M3 chips, as well as a MacBook Pro equipped with M3 PRO and M3 MAX chips. The new MacBook Pro starts at $1599.
Apple has launched a new 24 inch iMac with an M3 chip, starting at $1299.