Tmall's "618" promotion has sparked a consumer frenzy. As of 9:00 pm on May 31st, 185 brands had a transaction volume exceeding 100 million yuan
leolli
发表于 2024-6-1 13:21:54
3397
0
0
On the evening of May 31st at 8pm, Tmall "618" ushered in its second wave of sales, with increased rights and interests triggering a second wave of consumer frenzy. Brand transaction volume once again exploded. As of 9pm on May 31st, 185 brands on Tmall "618" had a transaction volume of over 100 million, doubling the transaction volume of over 37000 brands, and the transaction volume of 50 trend categories exceeded 1 billion yuan.
This year, Tmall's 618 has cancelled pre-sales for the first time and started selling in stock, allowing consumers to experience the simplest 618 experience and ushering in strong global brand sales growth.
As of 9pm on the 31st, the number of brands with transaction volume exceeding 100 million has reached 185. Brands such as Apple, Midea, Haier, Maotai, Xiaomi, Perlier, Wuliangye, Nike, Huawei, Gree, and Genji Moyu have entered the "1 billion club" with transactions.
From May 20th to May 31st, over 37000 brands saw a year-on-year doubling in transactions, with brands such as Jiumu, Kleidi, Arrow, Lin Qingxuan, Ralph Lauren, Han Shu, Burberry, Yaduo Planet, SINSINSIN, Maruya, and KOLON SPORT achieving a doubling growth on the basis of high transaction volume.
New consumer demand has driven the explosion of trend categories. This year, on Tmall's 618 shopping festival, more than 50 trend categories with a transaction volume exceeding 1 billion yuan have emerged, including washing and drying sets, hiking shoes, DSLR lenses, micro orders, sun protection clothing, esports equipment, road bicycles, and other trend categories with a transaction volume exceeding 1 billion yuan, and a year-on-year growth rate of over 50%.
As the most heavily invested Tmall "618" event, this year Tmall has invested an additional 15 billion yuan in red envelopes on top of a 50 yuan reduction for orders over 300 yuan. At the same time, 88VIP has upgraded its "unlimited return package shipping fee" rights to stimulate consumer vitality. Taobao Tmall introduces the whole network passenger flow for merchants, gets through the cooperation with Tiktok, upgrades the cooperation with more than 200 Internet platforms such as Tencent Advertising, Zhihu, and Station B, improves the ability of merchants to obtain customers on the whole network, and fully supports brand growth.
CandyLake.com 系信息发布平台,仅提供信息存储空间服务。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
猜你喜欢
- NIO's third quarter revenue exceeds 18.6 billion yuan, with a target of achieving profitability by 2026
- Century Internet: Net profit of 330 million yuan in the third quarter, turning losses into profits year-on-year
- Jiayin Technology Third Quarter Report: Promoted transaction amount of 26.7 billion yuan, a year-on-year increase of 10.3%
- Baidu achieved a revenue of 33.6 billion yuan in the third quarter, and the daily average call volume of the Wenxin big model reached 1.5 billion times
- Pinduoduo's third quarter revenue was 99.35 billion yuan
- Pinduoduo's third quarter revenue was 99.35 billion yuan
- Beike's net revenue for the third quarter was 22.6 billion yuan, a year-on-year increase of 26.8%: the real estate transaction volume rebounded significantly, and market recovery is underway
- Pinduoduo's third quarter revenue of nearly 100 billion yuan will continue to be invested in strategies such as "new quality supply" and "e-commerce westward"
- Pinduoduo's Q3 revenue was 99.4 billion yuan, and it continues to increase investment in the construction of "new quality supply" and "e-commerce westward"
-
11月21日、2024世界インターネット大会烏鎮サミットで、創業者、CEOの周源氏が大会デジタル教育フォーラムとインターネット企業家フォーラムでそれぞれ講演、発言したことを知っている。周源氏によると、デジタル教 ...
- 不正经的工程师
- 3 小时前
- 支持
- 反对
- 回复
- 收藏
-
アリババは、26億5000万ドルのドル建て優先無担保手形と170億元の人民元建て優先無担保手形の定価を発表した。ドル債の発行は2024年11月26日に終了する予定です。人民元債券の発行は2024年11月28日に終了する予定だ ...
- SOGO
- 前天 09:05
- 支持
- 反对
- 回复
- 收藏
-
スターバックスが中国事業の株式売却の可能性を検討していることが明らかになった。 11月21日、外国メディアによると、スターバックスは中国事業の株式売却を検討している。関係者によると、スターバックスは中国事 ...
- 献世八宝掌
- 昨天 16:29
- 支持
- 反对
- 回复
- 收藏
-
【意法半導体CEO:中国市場は非常に重要で華虹と協力を展開】北京時間11月21日、意法半導体(STM.N)は投資家活動の現場で、同社が中国ウェハー代工場の華虹公司(688347.SH)と協力していると発表した。伊仏半導体 ...
- 黄俊琼
- 昨天 14:29
- 支持
- 反对
- 回复
- 收藏