On May 14th, according to the website of the China Quality Certification Center, Apple's headset product Vision Pro has passed the 3C certification in China. The 3C certification system is a mandatory product certification system implemented by China in accordance with the law for products related to personal health and safety. In general, products that have not obtained 3C certification are not allowed to be imported, manufactured, or sold.
According to information on the website of the China Quality Certification Center, Apple's head display products have completed the 3C certification process under the name "wearable computers". The certification was issued on May 13, 2024 and is valid until May 12, 2029.
According to the website of the China Quality Certification Center, the manufacturer of Vision Pro is Likai Precision Technology (Kunshan) Co., Ltd.
According to previous reports from CCTV Finance, at the 2024 annual meeting of the China Development Forum, which opened on March 24th, Apple CEO Tim Cook stated that Apple's Apple Vision Pro headset product will be launched in the Chinese market within this year, and the company is continuing to increase investment in research and development in China.
Famous Apple whistleblower Mark Gurman revealed on May 13th local time that Apple is preparing to sell the Vision Pro headset device in countries and regions outside the United States to boost the shipment volume of this product.
Gurman stated that Apple has shipped hundreds of retail store employees from around the world to Cupertino, California for a 4-day Vision Pro training course and taught them how to demonstrate this device to customers, priced at $3500 (currently around 25340 RMB, excluding taxes). It is reported that the training course started last week.
Gurman claimed that Apple plans to promote Vision Pro to the international market after the World Developers Conference (WWDC 24) held from June 10th to June 14th. Apple analyst Guo Minggui previously believed that Vision Pro would be launched in more countries before WWDC 24.
Since its release, the interest in Vision Pro in the US market has declined, and it has been reported that Apple has also reduced its shipment volume as a result. Selling the device in the international market may revive consumer interest, but the $3500 price remains a major obstacle to its popularity, and Apple has not yet announced the price of the headset in non US regions.
Apple concept stocks performed well today. "Guolian" leader Lixun Precision (002475. SZ) surged 5% in early trading. As of publication, Lixun Precision reported 31.17 yuan, an increase of 1.93%, with a market value of 223.74 billion yuan.
In September 2023, Li Xun Precision Chairman Wang Laichun stated that Li Xun Precision provides Apple with development and manufacturing services for products such as iPhone, Apple Watch, AirPods, and Apple Vision Pro, providing integrated comprehensive solutions from diversified components, modules to overall system assembly.
On the evening of April 24th, Lixun Precision released its 2023 annual report. Data shows that last year, Lixun Precision achieved a revenue of 231.905 billion yuan, a year-on-year increase of 8.35%; The net profit attributable to shareholders of the listed company was 10.953 billion yuan, a year-on-year increase of 19.53%. In the first quarter of this year, the company achieved a revenue of 52.407 billion yuan, a year-on-year increase of 4.93%; The net profit attributable to the parent company was 2.471 billion yuan, a year-on-year increase of 22.45%. The company expects a net profit attributable to shareholders of the listed company of approximately 5.227 billion to 5.445 billion yuan in the first half of 2024, a year-on-year increase of 20% to 25%.
Changying Precision (300115. SZ) stated on its investor interaction platform on March 21 that the company has extensive cooperation with Apple in multiple fields, especially in the metal casing of Mac, the strap and cover of Apple Watch, and the casing of Apple Vision Pro.
As of the time of publication, Changying Precision reported 10.72 yuan, an increase of 2.10%, with a market value of 12.91 billion yuan.
Apple concept stocks such as Baiao Intelligence, Shenyu Shares, and Zhixin Precision also saw varying degrees of growth.
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