Today, Apple Vision Pro is officially launched in domestic Apple Store retail stores, and the first batch of users who pre order VR space computing devices will be the first to try it out. Apple also launched an appointment demonstration trial for Apple Store retail stores, allowing users to experience the product.
Fruit fans queue up to the store to experience Vision Pro
Yesterday morning at 8 o'clock, the entrance of the Apple Store in Wangfujing, Beijing was bustling with activity. Many fruit fans lined up to come to the store for the Vision Pro offline experience, and many pre booked customers directly picked up the machines from the store. According to the information on Apple's official website, there are two ways to pre order synchronously. The 256GB storage version of Vision Pro starts at 1250 yuan per month (in two-year installments) or 29999 yuan per month; The price of the 512GB version starts at 1312 yuan/month, or 31499 yuan/month; The 1TB version starts at 1375 yuan per month or 32999 yuan.
As the main new category launched by Apple in the past decade, Vision Pro has always attracted consumer attention. From the perspective that many people want to feel the new technology products at the first time, it also verifies Cook's "confidence in the Chinese market of Vision Pro" expressed in his recent interview, and reveals that popular applications such as Staple, Tiktok VR Live, Migu Video, Taobao, Tencent Video and Weibo have all completed the adaptation development of Vision Pro.
Considering the needs of some nearsighted users, the Apple Vision Pro headset also offers customized Zeiss lens services.
Experience Vision Pro, cool audio and video, and convenient control
From the appearance, using Vision Pro is similar to wearing ski goggles, with a strong "apple flavor" on the appearance. The shell material is made of highly technological magnesium aluminum alloy, and the strap and knob on it are similar to the strap and buttons on an Apple watch.
After putting on Vision Pro, you can see an interface with many apps. You can use your eyes, hands, and voice to control Apple Vision Pro, stare at a certain app, click with both fingers to select it, and use virtual keyboard or dictation function to type. If you are looking at a picture, you can zoom in, out, or move it by pulling it with your fingers. The image can be moved to the ceiling, which is a cool visual effect. You can also select panoramic photos in the menu. When watching space videos, you can also choose the angle. Watching movies and listening to surround sound music are both very convenient and cool.
In addition, with Vision Pro, you can also make real-time video calls with friends on the screen. When playing games, animals and cartoon characters will also have 3D realistic effects. Smart glasses are powered by an external battery, with a maximum battery life of 2 hours for regular use and up to 2.5 hours for video playback.
For example, for Apple's iMac, Vision Pro is equivalent to an external large display screen. Users can use the applications on Vision Pro on iMac to perform text input, video editing, and other functions. They can also use the familiar iMac keyboard and mouse to control Vision Pro.
Vision Pro brings a stunning visual and auditory experience, turning the room into a private cinema where you can adjust the immersion level by turning the digital knob. From the perspective of the main scenario, Vision Pro is mainly used for personal entertainment, office applications, and so on. The biggest advantage of Apple is its ability to interact with its vast hardware kingdom, which generates a lot of imagination. The linkage between Vision Pro and Apple phone allows users to play 4K videos captured on iPhone 15 Pro Max normally on Vision Pro. Additionally, when approaching with the phone, the two devices can also transfer devices and files. Taking live photos has always been a unique patent of the iPhone, and with Vision Pro, this feature is equivalent to having an excellent player. In addition, Vision Pro has added a camera, allowing users to see the outside world through their glasses.
AR headset, how to further expand space in the future
After the launch of Vision Pro, switching to a domestic ID allows you to download and use domestic apps. As Apple's first spatial computing device, Vision Pro, Apple has devoted ten years of effort and invested over 5000 patents - from chips, to displays, to AI capabilities required for gesture interaction/spatial mapping, and more.
On June 11th, at the WWDC24 Developers Conference, Apple announced a series of artificial intelligence strategies and also made its first major software update to Vision Pro, releasing visionOS 2. It announced that Vision Pro now has over 2000 applications specifically designed for it, as well as over 1.5 million compatible iOS applications.
Every year on the first day of iPhone launch, Apple's offline stores are always sought after by Apple fans, and the Vision Pro will be highly anticipated after its launch. From the popularity of the appointment experience, users still attach great importance to Vision Pro. The service of trial wearing and installment payment will drive the sales of the equipment.
It is reported that Apple plans to expand the production of Vision Pro to 800000 units by the end of this year, which represents Apple's optimistic demand for this year's headsets. Looking back at the release of Vision Pro, many practitioners believe that Apple, as the world's largest consumer electronics company, will drive the rapid prosperity of the XR software ecosystem with its strong developer appeal. The overall highlight of Vision Pro lies in its design, innovative interactive experience, and smooth integration with Apple's family bucket. It is believed that there will also be more scene applications.