On October 24th, the topic of "JD Purchasing and Selling Shouting to Li Jiaqi" made a hot search on Weibo.
On October 24th, there were media reports that JD's sales personnel publicly shouted on their social media circle that Li Jiaqi would "choose between two". The staff member stated that JD.com has received a lawyer's letter from the brand company Haishi, and was sued by the brand for violating the "bottom price agreement" signed between them and Li Jiaqi due to the fact that the JD price of a certain Haishi oven is lower than the price of Li Jiaqi's live broadcast, and demanded huge liquidated damages.
In response to this, Li Jiaqi's company, MeiONE, responded to the media that Li Jiaqi's live streaming room and Haishi brand did not sign a so-called "bottom price agreement"; Li Jiaqi's live streaming room has never requested any "two choice" from the brand; The pricing power of Li Jiaqi's live streaming room products lies with the brand.
That evening, Haishi Hauswirt issued a statement stating that the Haishi brand had not signed any "bottom price agreements" with the channels referred to by the salesperson, which is purely untrue information.
Haishi's response to Li Jiaqi's live broadcast room's "one out of two": false
On the evening of October 24th, Haishi Hauswirt issued a solemn statement stating that the Haishi brand had not signed any "bottom price agreements" with the channels referred to by the salesperson, which is purely untrue information.
Haishi pointed out that in the agreement signed between Haishi brand and JD platform, it is clear that business behavior must be based on mutual agreement, and JD purchasing and sales have no right to modify prices without authorization.
The statement states that in order to ensure the rights and interests of consumers, the Hayes brand has priced the oven according to the marketing rhythm of various platforms during the Double Eleven period, and has aligned the lowest selling price across the entire network. The JD purchasing and sales company unilaterally lowered the product price without consulting with the brand, and refused even after the brand clearly expressed their disagreement. The loss of each oven sold at a lower price is borne by the Haishi brand, rather than being subsidized by the platform as claimed by JD.com.
In addition, Haishi also stated that "communication was unsuccessful, and the Haishi brand can only use legal means to send a lawyer's letter to the platform. However, JD.com further unilaterally changed the product price to 50% off for sale without communication, causing serious losses to the brand. All losses will be borne by the brand! We have also removed our personnel from the communication group, blacklisted us, and refused to communicate! Even now, actions that harm our rights and interests are still ongoing.
According to public information, Haishi Hauswirt is a household appliance brand that integrates research and development, production, and sales, focusing on the field of baking appliances. The Haishi brand was founded in 2009 and has won national awards such as National High tech Enterprise, National Federation of Industry and Commerce Baking Industry Council Unit, and Outstanding Achievement Award for Chinese Baking Culture Communication. Haishi has research and development centers in Qingdao and Shunde.
Haishi's product layout includes entry-level, player level, private room level, and commercial level baking scenes, with Haishi i7 stove oven and Haishi M5 chef machine winning the first place in annual sales of Tmall single products multiple times.
Media claims that JD sales personnel are shouting at Li Jiaqi
According to Sina's report, on the morning of the 24th, JD sales personnel publicly shouted on their Moments that Li Jiaqi would "choose between two". The staff member stated that JD.com has received a lawyer's letter from the brand company Haishi, and was sued by the brand for violating the "bottom price agreement" signed between them and Li Jiaqi due to the fact that the JD price of a certain Haishi oven is lower than the price of Li Jiaqi's live broadcast, and demanded huge liquidated damages.
But the staff member stated that the product is a self operated product by JD, and its low price is due to JD providing subsidies from its own pocket, and questioned the top anchor's "two choice" behavior.
However, in its evening statement, Heinz stated that the loss of each oven sold at a lower price is borne by the Heinz brand, rather than being subsidized by the platform as claimed by JD.com.
MeiONE, on the other hand, told the media that the statements of "floor price agreement" and "one out of two" are both "false information". The contract signed between Li Jiaqi's live streaming room and the brand does not involve any binding clauses of "the lowest price on the whole network" or "one out of two", and the pricing power of the products in the live streaming room lies with the brand.
Different opinions among netizens
Netizens have varying opinions on this matter. Under Haishi's statement on Weibo, most netizens commented in support of Haishi.
However, below the Weibo hot search square, most netizens do not buy it.
Some lawyers also expressed that this matter may not necessarily be Li Jiaqi's problem.
Lawyer Yang Wenzhan from Beijing Zhongdun Law Firm commented on Weibo that many products may have promises and agreements for "the lowest price" or "no higher than the price of other platforms" when sold on various platforms. This agreement itself is only valid between the brand and the signed platform or live streaming room, and cannot bind third parties. So, many platforms or live streaming rooms promise the "lowest price".
Yang Wenzhan said that if there is an agreement on the "lowest price" in the contract signed between Li Jiaqi and the brand, the brand must comply with this agreement. How to comply? Brands should have corresponding price agreements when signing contracts with other sales channels. Can brand merchants claim compensation from other platforms after compensation according to the contract? It depends on how the brand and other platforms agree. If there is an agreement, everyone should abide by it.
Li Jiaqi's Live Room Brings Goods to Hua Xizi
On the 24th, Li Jiaqi went on two hot searches in a row, not only being shouted at, but also bringing goods like Hua Xizi.
Today, after the "79 yuan eyebrow pencil incident" scandal, Li Jiaqi once again broadcasted the product "Huaxizi" in the live broadcast room after 43 days. However, Li Jiaqi did not appear in person to explain and sell the Huaxizi product. In addition, at present, the three Huaxizi products with goods in the broadcast room are 149 yuan powder, 357 yuan combination package, and 129 yuan honey powder; There are no previously controversial eyebrow pencil products.
Previously, on September 10th, when Li Jiaqi introduced a 79 yuan Huaxizi eyebrow pencil live streaming, she saw a message from netizens saying it was expensive. She replied that the reason why she couldn't afford a 79 yuan eyebrow pencil was because she didn't work hard enough. At the same time, it was exposed that only 0.08g of the 79 yuan eyebrow pencil was more expensive than gold, leading netizens to believe that Li Jiaqi underestimated ordinary people, created anxiety, and inflated product prices.
On the early morning of September 11th, Li Jiaqi posted a blog post apologizing. On the evening of the same day, she posted an apology video, stating that her inappropriate remarks disappointed everyone. She also reflected on why she had to start in the first place and how she could serve more girls well. Once again, she thanked everyone for their criticism and supervision.
Before the 79 yuan eyebrow pencil incident, Li Jiaqi had 30.435 million followers on Weibo. As of 19:00 on October 24th, the number of followers was 28.747 million, with over 1.68 million followers dropping out.