Decoding Pinduoduo's Temu Speed: Moving from Made in China to Branded in China: In the third quarter of this year, Pinduoduo's revenue scale increased by over 90% year-on-year, with Temu (a cross-border e-commerce platform under Pinduoduo) becoming its largest source of incremental revenue. Why can Temu become the largest incremental source of revenue for Pinduoduo in the third quarter? Why can Temu stimulate the enthusiasm of the capital market? With these questions in mind, a reporter from Securities Daily contacted multiple Temu platform merchants and learned that Temu's rapid development overseas not only relies on cost-effectiveness strategies.