On December 12th, at the "New Industry Layout, High Quality Going Abroad -2023 Amazon Global Store Cross border Summit" held in Shenzhen, Amazon Global Store released five key business strategies for 2024 in China, namely empowering brand building, simplifying global operations, strengthening global supply chain solutions, driving global expansion, and improving local services. In addition, Amazon has also launched its first innovation center in the Asia Pacific region, dedicated to exploring innovative mechanisms, conducting innovative practices, building innovative benchmarks, and promoting innovative achievements for the global export cross-border e-commerce industry.
Amazon data shows that in the past year, the number of Chinese sellers with sales exceeding $1 million on Amazon has increased by over 25% year-on-year; The number of Chinese sellers with sales exceeding 10 million US dollars increased by nearly 30% year-on-year; The number of products sold by Chinese sellers to consumers and corporate customers through Amazon's global website has increased by over 20% year-on-year.
Dai Jianfei, Global Vice President of Amazon and Executive President of Amazon's Asia Pacific Region, stated that in 2024, Amazon's global store opening will focus on "combining global innovation with local empowerment", assisting in deepening global innovation and speed in important cross-border e-commerce business links such as brand, operations, and supply chain; Starting from the dimensions of closeness, differentiation, richness, and innovation in seller services, we will comprehensively upgrade our localized service capabilities and work together with Chinese sellers to achieve high-quality development.
The reporter learned that Amazon's Global Asia Pacific Innovation Center will integrate resources from Amazon, industry organizations, experts and scholars, and third-party service providers, covering diversified functions such as innovation display, exchange and learning, resource sharing, and innovation practice, promoting accelerated innovation among sellers in the Asia Pacific region in product promotion, brand building, digital operation, green development, and exploration of new business models, Effectively promote the improvement of innovation capabilities in the cross-border e-commerce industry in the Asia Pacific region.
It is reported that Amazon's global store opening is committed to helping global enterprises develop export cross-border e-commerce business, expand global opportunities, build international brands, and serve Amazon's global consumer customers as well as corporate and institutional buyers. (Zeng Qingyi)