On November 21st, according to Tesla's official WeChat account, the selling price of the Model Y Long Range Edition was increased by 2000 yuan to 304400 yuan from now on. This is also the second price adjustment in half a month for the Model Y Long Range Edition, with a cumulative increase of 4500 yuan.
It is worth noting that Tesla has completed three price increases in less than a month. On October 27th, the selling price of the Model Y high-performance version was first raised by 14000 yuan to 363900 yuan; On November 9th, the Long Range Edition of Model Y was increased by 2500 yuan to 302400 yuan, and the Long Range Edition of Model 3 was increased by 1500 yuan to 297400 yuan; On November 14th, the Model Y rear wheel drive version was increased by 2500 yuan to 266400 yuan, and the Model 3 rear wheel drive updated version was increased by 1500 yuan to 261400 yuan.
Prior to this price adjustment, there were already market reports that Tesla would raise prices in the Chinese market again this week. On the morning of November 20th, a Tesla salesperson confirmed to a reporter from Securities Times · e that "Model 3 and Model Y will continue to increase in price this week due to rising costs." Subsequently, Tesla announced the Model Y price increase on November 21st.
However, the continuous price increases are inconsistent with Tesla CEO Musk's statement at the third quarter financial report meeting. During Tesla's third quarter financial report conference call, Musk stated that Tesla will strive to lower car prices. Musk said, "I am concerned about the high interest rate environment we are in. Car buyers are concerned about how much money they need to pay back each month. If interest rates remain high or even higher, it will be much more difficult for people to buy cars
The importance of cost cannot be overemphasized... We must make our products more affordable so that people can afford them. Reducing the cost of Tesla cars is like a 'game of power, just a few cents', "Musk added.
Industry insiders have stated that behind Tesla's price increase, there is also a factor of production capacity being in short supply. According to Tesla China's official website, the delivery cycle of the Tesla Model 3 Long Range Renewal has been increased to 6-9 weeks, and the Model Y Long Range Edition has been increased to 6-8 weeks.
In addition, market analysis suggests that Tesla's recent frequent price adjustments may be related to the upcoming adjustment of vehicle purchase tax next year. In June of this year, multiple ministries jointly issued a notice on the extension and optimization of tax reduction and exemption policies for new energy vehicle purchases, which clearly stated that for new energy vehicles purchased between January 1, 2024 and December 31, 2025, the tax exemption amount shall not exceed 30000 yuan per vehicle.
According to Tesla's official website, currently purchasing Model Y High Performance Edition, Model S, and Model X can also enjoy full exemption from purchase tax. Starting from next year, on the basis of enjoying a purchase tax reduction of 30000 yuan for the above-mentioned models, car owners are required to pay taxes ranging from approximately 2000 yuan to 44000 yuan. With the gradual reduction of preferential policies, Tesla's moderate increase in selling prices may be in response to these policy changes, "a market analyst pointed out.