According to all media reporters, on September 5th, Pinduoduo announced the latest merchant notice that the basic deposit for merchant stores will be reduced from 1000 yuan to 500 yuan, and the initial deposit for newly established individual and corporate stores will also be reduced to 500 yuan. Pinduoduo stated that the reduction in merchant store deposits is currently undergoing centralized testing. The first batch of merchants to enjoy this policy have covered nearly 70 categories, and some merchants have already completed withdrawals.
On August 13th, Pinduoduo launched a refund policy for technical service fees for merchants who registered to participate in the on-site resource slot activity. For any product orders generated from participating in billion yuan subsidies, flash sales, platform promotions, 9.9 yuan special sales, trendy prices, multiplayer groups and other on-site activities, after the user initiates a refund, the platform will refund 1% of the basic technical service fee for first use, then pay orders and 0.6% of the basic technical service fee for other orders proportionally. Subsequently, Pinduoduo upgraded its "Technical Service Fee Refund Benefits". Orders generated by merchants participating in resource slot activities, in addition to enjoying the service fee refund benefits, reduced the rate of using and paying technical service fees from 1% to 0.6%.
A week ago, Pinduoduo launched the "Promotion Service Fee Refund Benefit" for merchants, which has officially come into effect.
In order to further optimize the user experience of merchants, Pinduoduo has also upgraded its after-sales service system, fully supporting merchants to appeal against abnormal orders, malicious complaint orders, consumer negative experience orders, etc. After the merchant successfully appeals, the platform will compensate for the relevant orders. At the same time, Pinduoduo has also made special adjustments to the appeal service for after-sales disputes of merchants, no longer limiting the number of times they can appeal. Merchants can file an appeal to the platform if they have any questions about after-sales handling.
When the second quarter financial report was released this year, Pinduoduo announced that it would invest billions of resources to vigorously support new quality merchants and new quality industry belts with product and technological innovation capabilities, and significantly reduce transaction fees for high-quality merchants. It is expected to reduce transaction fees by 10 billion yuan in the next year.