Since the beginning of this year, the tourism market has accelerated its recovery pace, and inbound and outbound tourism has steadily grown. As a leading platform in the tourism industry, Ctrip recently held a Global Partner Summit on Sentosa Island, Singapore, and signed a three-year strategic cooperation with the Singapore Tourism Authority to jointly launch a global market cooperation upgrade plan and further expand international business.
According to Ctrip's financial report, the net operating revenue in the second quarter of this year was 11.2 billion yuan, a year-on-year increase of 180%, surpassing the same period in 2019 by 29%. Based on the global layout of Ctrip Group over the years, the development of international business has also achieved significant results. In the second quarter, with cross-border air passenger volume only recovering to 37% of the same period in 2019, Ctrip's outbound hotel and flight booking volume has recovered to over 60% of the same period in 2019, continuing to lead the industry's recovery level.
The signing of strategic cooperation with the Singapore Tourism Authority reflects Ctrip's confidence in the further recovery of the international business market. According to the plan, the two sides will collaborate on Singapore's hot festivals, art and culture within China, and further implement cooperation between Trip.com's multiple overseas sites and the Singapore Tourism Bureau in the international market. In addition, Ctrip has signed MOU agreements with Singaporean tourism partners such as the Sentosa Development Authority, Sentosa World of Attractions, and Singapore Changi Airport Group, focusing on multi-dimensional deep cooperation in product marketing, content marketing, membership rights, and other aspects in the global market.
Liang Jianzhang, co-founder and chairman of the board of directors of Ctrip Group, stated at the meeting that Ctrip will continue to innovate around three aspects. AI dimension, further improve the Ctrip Q&A model, integrate generative AI into various products, and use natural language based interactive interfaces to improve user experience and help businesses reduce costs and increase efficiency. Content dimension, based on an average of 5 million data operations and manual verification per ranking, to create a "reliable answer library" for the tourism industry. ESG dimension,
At the meeting, Ctrip announced that it will further innovate its ESG strategy and launch the "Ctrip Low Carbon Hotel Standards". It is reported that this standard takes the gas and electricity bills submitted by cooperative hotels (the main source of carbon emissions for hotels) and low-carbon measures as the calculation pool. To achieve the temperature control goals of the Paris Agreement in 2030, the carbon emission threshold that different service capabilities and star rated hotels should achieve is determined, and below this threshold, it is considered a "low-carbon hotel". Based on the expansion of the computing pool and seasonal changes, update the threshold on a semi annual basis and re certify.