-
Chasing 'Tengyoumang'? IQiyi will launch a micro drama theater
On September 25th, at the 2024 iJOY Autumn Enjoyment Conference, iQIYI founder and CEO Gong Yu announced that iQIYI will launch two theaters: "Micro Theater" and "Short Theater". On site demonstratio ... -
Targeting the business of 300 million white haired individuals? IQiyi Kills Subtle Short Drama, 70% of the revenue goes to the content producer
IQiyi is going to break into the micro drama track. On September 25th, at the 2024 iJOY Autumn Enjoyment Conference with the theme of "centripetal upward", iJOY founder and CEO Gong Yu stated that th ... -
Why did iQiyi's attitude towards micro dramas reverse from caution to positivity?
Faced with the sustained popularity of micro dramas, iQiyi has finally made a move. On September 25th, iQiyi announced the launch of "Short Theater" and "Micro Theater". Among them, the single episod ...