-
Starbucks' new CEO sends an open letter in his first week, redefining the positioning of community cafes
On September 11th, Brian Niccol, Chairman and CEO of Starbucks, released an open letter to all customers, partners, and stakeholders in his first week of office, promising to return to Starbucks' ori ... -
Starbucks CEO's First Open Letter: Promises to Return to Community Caf é Positioning
On September 11th, Red Star Capital announced that Brian Niccol, Chairman and CEO of Starbucks, released an open letter to all customers, partners, and stakeholders during his first week in office. H ...