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Interview with Cheng Zhanpeng, Managing Director of Diageo Greater China: Migration from Nightclubs to Home Whiskey Consumption Scenarios in China
As an old friend of the Chinese whisky market, Diageo has embarked on a new journey under the leadership of the newly appointed General Manager of Greater China, Cheng Zhanpeng, for over a year. In C ... -
The popular whiskey from Baifu Gate is no longer selling well
On June 5th, Brown Forman, a US liquor group, released its financial report for the fiscal year 2024 (May 1st, 2023 to April 30th, 2024). The report shows that the company achieved net sales of $964 ...