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Multiple platforms announce crackdowns on illegal low-quality micro short dramas, led by Bilibili's decline in short video stocks
Recently, Tiktok, Kwai and WeChat collectively announced that they would crack down on illegal low-quality short plays, which triggered the adjustment of short video concept stocks. As of press relea ... -
IQiyi competes for micro drama business: members can watch for free, 70% of the revenue goes to the content provider
Long and short videos are moving from being incompatible with each other at the beginning to a further integration. Recently, Gong Yu, founder and CEO of iQIYI, announced at the 2024 iJOY Autumn Enjo ... -
IQiyi enters the micro drama market, adding variables to the reshuffle moment
The fiercely competitive micro drama market has welcomed another 'giant' player. On September 25th, iQiyi announced the official launch of "Short Theater" and "Micro Theater". The micro drama content ... -
Under revenue pressure, iQiyi will invest more resources in operating micro dramas
On November 21st, iQiyi released its third quarter 2024 financial report, which showed a total revenue of 7.2 billion yuan, a year-on-year decrease of 10%. The net profit attributable to iQiyi was 22 ... -
IQIYI's membership and advertising revenue experienced a double-digit decline in the third quarter, with increased efforts to attract new members through micro dramas
The long video industry is experiencing collective performance pressure in the third quarter, which should have been the peak season. Recently, iQiyi released its unaudited third quarter financial re ... -
Baidu applies for registration of the trademark "Baidu Short Drama"
According to Tianyancha's intellectual property information, Baidu Online Network Technology (Beijing) Co., Ltd. recently applied to register the "Baidu Short Drama" trademark, which is international ...