On the first day of the Lunar New Year (February 10th), Tesla CEO Elon Musk posted on Weibo, accompanied by a Tesla poster, congratulating everyone on the auspicious year of the Dragon.
Tesla sold over 70000 vehicles in China in January
On February 8th, the Joint Conference on Passenger Car Market Information released data showing that Tesla's sales in the Chinese market reached 71400 units in January this year, a year-on-year increase of 8%.
Among them, the Model 3 delivered 29500 units, a year-on-year increase of 18%, becoming the champion of luxury sedan delivery in January; The Model Y delivered 41800 vehicles, becoming the champion of luxury vehicle delivery in January.
Furthermore, it is worth noting that during this year's Spring Festival, Tesla officially announced the launch of exclusive Spring Festival benefits, including FSD/EAP/free time transfer for overcharging, exclusive EAP 30 day usage rights for millions of car owners, and limited time promotion upgrades for cold weather kits.
In overseas markets, according to market research firm EU-EVS, in January this year, Model Y and Model 3 respectively ranked first and second on the European electric vehicle sales chart, with a market share of 14.1%.
Among them, Tesla's sales in the Norwegian, Danish, and Dutch markets increased by 64%, 53%, and 172% year-on-year, respectively; In the Spanish market, Model 3 and Model Y respectively rank first and second in the electric vehicle sales rankings, with Tesla having a market share of nearly 29% in the local market.
Tesla only sold one vehicle in South Korea in January
According to Caixin News Agency, data from South Korean research firm Carisyou and the South Korean Ministry of Trade show that Tesla only sold one electric car in the South Korean market in January.
The Tesla Model Y has experienced its worst month of sales in South Korea since July 2022. During the COVID-19 epidemic, there was a situation in the Korean market that one Tesla car was not sold for a month. However, after the epidemic, the sales volume dropped to one car, which was quite surprising.
According to Carisyou data, after counting all car brands, the number of new electric vehicles registered in South Korea in January also decreased by 80% compared to December. The combination of safety issues, price issues, and shortage of charging facilities has severely dampened market demand, which is an important reason for the sharp decline in electric vehicle sales compared to the previous month.
Lee Hang Koo, director of the North Korean Automotive Integration Technology Research Institute, said that many consumers who want to buy Tesla only buy one electric car, and the rest are ordinary consumers who are wait-and-see and hesitant. These people have no intention of entering the electric vehicle market now.
He also added that consumer enthusiasm for Tesla electric vehicles is slowing down, and news of battery fires and insufficient supply of fast chargers are limiting consumer willingness to purchase. According to him, some Korean consumers are starting to worry about Tesla's quality issues and no longer like Tesla.
In addition, sales of electric vehicles in South Korea are also limited by seasonal fluctuations in demand. Lee pointed out that many people avoid buying cars in January because they want to wait for the government to announce subsidies for electric vehicles for the new year. This has also been confirmed by Tesla's South Korean spokesperson.
According to the latest subsidy regulations from the South Korean government, only electric vehicles priced below 55 million Korean won can receive full government subsidies, while Tesla Model Y is currently priced at 56.99 million Korean won (approximately 43000 US dollars, 308000 Chinese yuan), so it can only receive half of the government subsidies.
Daily Economic News Comprehensive Musk Weibo, China Association of Automobile Manufacturers, Caixin News Agency, Public Information, etc