Following the opening of the first Starbucks' 'Silent' coffee shop in Yitian Village, Futian District, Shenzhen in October this year, Starbucks will open two more coffee shops in Shenzhen in November. It is expected that by the end of this year, the number of Starbucks branches in the 'City of Coffee' in Shenzhen will exceed 325. This is the information obtained by the reporter yesterday.
On November 2nd, Starbucks released its fourth quarter financial report. Data shows that Starbucks' revenue is about 9.37 billion US dollars, an increase of 11.4% year-on-year; The net profit attributable to the company was $1.22 billion, compared to $878 million in the same period last year, an increase of 38.8% year-on-year. From the perspective of the Chinese market, Starbucks China's revenue in the fourth quarter reached 840.6 million US dollars, a year-on-year increase of 15%; In terms of store size, Starbucks China added a net of 326 stores in the fourth quarter, setting a new historical record. The expansion of stores continued to accelerate throughout the fiscal year, with a 13% increase in the number of stores by the end of the fiscal year, reaching 6806.
The reporter analyzed the data and found that Starbucks China currently has 6806 stores in the mainland region, with 323 stores in Shenzhen, and about 5% of its stores are located in Shenzhen.
Foreign investment continues to invest in Shenzhen, with an emphasis on Shenzhen. Since the beginning of this year, Starbucks China has been optimistic about the development prospects of Shenzhen as a "coffee city" and has invested heavily in Shenzhen. In August, Starbucks China Innovation Technology Center settled in Futian, Shenzhen; In October, Starbucks opened its 323rd branch in Shenzhen, Shenzhen Bao'an Ruiwan Huidian; Before the end of this year, Starbucks will open two more branches in Bao'an and Qianhai.
According to the reporter's interview, Starbucks China also has plans to open another new store in Futian, the central urban area of Shenzhen. As a central district of Shenzhen, Futian has 71 mainstream coffee brands, over 1300 coffee shops, and about 8 coffee shops per 10000 people, making it one of the highest density of coffee shops in urban areas in China. Behind the rapid rise of the Futian coffee economy is the rise of numerous domestic brands and independent coffee shops, as well as the "catfish effect" played by chain giants like Starbucks. Since entering the Shenzhen market at the beginning of the century, after more than 20 years of development, Starbucks Shenzhen has become a leading enterprise in the catering industry in Futian District.