Amazon's Big Shot: AI Support, Global Store Opening
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By entering company and product descriptions, selecting product categories and target audiences, sellers can quickly create brand naming ideas that are in line with overseas consumer cultural contexts, language expression habits, easy to recognize and remember... This is the AI powered brand name generator showcased on Amazon's global store opening on December 9th.
In addition to this innovative tool based on AI and big data, at the "High Quality Going Global, Innovative Chain Future -2024 Amazon Global Store Cross border Summit" (hereinafter referred to as the "Summit") held in Nanjing on the same day, Amazon Global Store also released more than 30 new measures around the three key areas of its 2025 business strategy.
[align center] launches Amazon supply chain intelligent hosting service for Chinese sellers
The reporter learned that in the field of innovation assistance, in 2025, Amazon will focus on three major areas: supply chain solutions, AI empowerment and seller experience upgrades, as well as high-quality product selection and brand building. Through product and tool innovation, Amazon will assist sellers in comprehensively improving the efficiency and quality of their supply chain, operations, product selection, and brand building.
In terms of supply chain services, based on the Amazon Supply Chain by Amazon solution released last year, Amazon announced the launch of Amazon Managed Service for Chinese sellers in 2024. In addition, Amazon has also announced a series of innovations and upgrades in various aspects such as cross-border transportation, warehousing, and delivery capabilities.
At the same time, in terms of AI empowerment and seller experience upgrades, the summit announced that the beta version of Amazon Seller Assistant Amelia (Project Amelia) based on generative AI will soon support Chinese and be open for testing by some Chinese sellers. In terms of high-quality product selection and brand building, in addition to the debut of the AI supported brand name generator "Amazon Brand Name Generator", a series of innovative tools based on AI and big data were also announced at the summit, covering the entire process from early brand asset creation to final product sales analysis. In terms of product selection, Amazon plans to launch the "Unmet Demand Insights" feature in 2025 to assist sellers in exploring more high-quality product selection opportunities.
"Amazon Haul" Value Purchase is open to invited sellers
In the field of opportunity expansion, in 2025, Amazon will further expand its business development for sellers from three dimensions: new customer base expansion, B2B (business to business) overseas business opportunity expansion, and global site layout expansion.
At the summit, the "Amazon Haul" super value purchase announced in November this year became a frequently mentioned term among the attendees. Amazon's global store opening has further elaborated on the "Amazon Haul" value purchase, which has expanded the customer base for sellers with a demand for low-priced products. The reporter learned that the current project is a seller invitation system.
It is worth noting that Amazon Business has become one of the fastest-growing businesses on Amazon worldwide. It is reported that an increasing number of Chinese sellers on the platform are embracing both B2B (enterprise) and B2C (consumer) business opportunities as one of their key development strategies. Amazon data shows that in the past three years, the number of Chinese sellers who have both B-end and C-end businesses on Amazon has nearly doubled.
At the same time, Amazon continues to expand its global site layout. During the summit, Amazon announced that it will open its Irish site to Chinese sellers by 2025, which will be Amazon's tenth site in Europe to open to Chinese sellers. With the opening of this site, Chinese sellers will be able to conduct business on Amazon's 20 international sites worldwide. These sites not only include regions with mature e-commerce development, but also cover emerging regions such as Latin America and the Middle East.
will further upgrade localized services and innovation capabilities
This year's summit is the tenth edition. In the past decade, cross-border e-commerce has emerged and grown in various parts of the country, gradually becoming a new driving force in the field of economy and trade. Amazon data shows that Amazon seller sales have achieved double-digit growth in nearly 70% of provinces in China. Among them, the growth rate of nearly 10 provinces exceeded 20%.
At this summit, Amazon Global Store announced that by 2025, it will further upgrade its localized services and innovation capabilities in terms of breadth and depth, launch the "three by three" system, and comprehensively assist more enterprises in embarking on a high-quality overseas journey.
In terms of breadth, Amazon's global store opening will further upgrade its regional service capabilities, fully promote the "Industrial Belt Accelerator" project, and upgrade the Amazon SPN service provider network. In depth, Amazon's global store opening will focus on three major areas: seller growth services, seller education, and seller innovation.
Eric Broussard, Global Vice President and Head of Third Party International Business at Amazon, said that Amazon looks forward to working with global sellers, including Chinese sellers, to continue to make efforts in high-quality products, discounted prices, and convenient delivery services. While continuously meeting customer needs, we will seize the vast development opportunities of global e-commerce.
Cindy Tai, Vice President of Amazon Global and Executive President of Amazon Global Store Asia Pacific, stated that against the backdrop of rapid global e-commerce development, China's cross-border e-commerce export industry is thriving and holds enormous potential. The three major opportunities facing the industry are supply chain innovation, redefining categories, and the second rise of industrial belts.
Author: Zeng Qingyi
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声明：该文观点仅代表作者本人，本文不代表CandyLake.com立场，且不构成建议，请谨慎对待。
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