Shein's gonna buy MissGuided under Frasers.
stefanie^@^
发表于 2023-11-5 19:09:06
3567
0
0
The parties indicated on Monday that Heeing had agreed to purchase the British online dress brand MissGuided from the retailer Frasers, and that the amount of the transaction was not disclosed.
Frassers stated that the transaction involved intellectual property and trademarks of the brand and also stated that Missguided ' s real estate assets and employees would be retained. These employees were integrated into the Fashion Department of Frasers.
Chief Executive Officer of Frasers, Michael Murray, stated that “it would be reasonable in the current circumstances to retain the merged Frasers' fashion team while rationalizing our portfolio in this area and focusing on fewer brands”.
Heeing indicated that an agreement had also been signed to authorize the intellectual property rights of the Missguided brand to Sumwon Studios. The latter is a joint venture between Heeing and Nitin Passi, founder of MissGuided, which will manage the MissGuided brand. Heeing states that the products and series of MissGuided will be produced through a needs-based production pattern of Heeing and sold as a stand-alone brand on the Heeing website and MissGuided.com.
Executive Chairman Donald Tang said that the joint venture that we had established had opened a new model of cooperation for Heeing, one of our unwavering commitment to meeting client needs.
The deal was a rare acquisition of the Western brand by Heeing. In recent years, Heathing has grown rapidly, selling low-cost clothing to consumers around the globe. The retailer is currently in a transition from online sales of his own branded clothing to a platform that allows third-party sellers to enter.
Despite the low incidence of direct acquisitions by Hieing, the company has expanded through investment. At the end of August, Hizb ut-e-e-e, a Forever 21 operator, was able to sell the branded dress, jeans and accessories on his home website.
Tang Wei said at the time that, with the expansion of Heeing, more third-party brands were needed and that Heeing could not produce all the products it sold.
The sports fashion retailer Frasers acquired the MissGuided brand in June 2022 at a price of £20 million (approximately US$24.2 million), when an online retailer based in Manchester was forced into bankruptcy proceedings due to financial difficulties. Most of Frasers' shares were held by former CEO Michael Ashley.
CandyLake.com 系信息发布平台,仅提供信息存储空间服务。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
-
隔夜株式市場 世界の主要指数は金曜日に多くが下落し、最新のインフレデータが減速の兆しを示したおかげで、米株3大指数は大幅に回復し、いずれも1%超上昇した。 金曜日に発表されたデータによると、米国の11月のPC ...
- SNT
- 前天 12:48
- 支持
- 反对
- 回复
- 收藏
-
長年にわたって、昔の消金大手の捷信消金の再編がようやく地に着いた。 天津銀行の発表によると、同行は京東傘下の2社、対外貿易信託などと捷信消金再編に参加する。再編が完了すると、京東の持ち株比率は65%に達し ...
- SNT
- 前天 12:09
- 支持
- 反对
- 回复
- 收藏
-
【ビットコインが飛び込む!32万人超の爆倉】データによると、過去24時間で世界には32万7000人以上の爆倉があり、爆倉の総額は10億ドルを超えた。
- 断翅小蝶腥
- 3 天前
- 支持
- 反对
- 回复
- 收藏
-
南方財経12月20日電によると、元テスラ製造副総裁の宋鋼氏が将来像集積サプライチェーン高級副総裁に就任する。現在、ビジョンの企業OAにはすでに個人情報が表示されており、関連直属の上司はビジョンテクノロジー ...
- 内托体头
- 3 天前
- 支持
- 反对
- 回复
- 收藏