On January 3, 2024, the first Ctrip store in Jilin Province opened in Changchun. The reporter learned from Ctrip that as of now, the number of signed stores in the Ctrip series has exceeded 2100 in 2023, breaking the record for the number of new signed stores in Ctrip's history.
The booming opening of tourism stores has become a barometer of the rapid recovery of the tourism industry. On April 18th last year, we opened 200 stores in one day. As of now, the number of Ctrip's three brand stores has returned to the scale of 6500.
It is reported that Ctrip has established three brand tourism stores in over 286 cities and counties in China, from the easternmost Zhoushan store, the westernmost Aksu store in Xinjiang, the southernmost Sanya store, to the northernmost Mudanjiang store in Heilongjiang. In the steady recovery of tourism in 2023, Ctrip has signed a total of 2100 new tourism stores, far exceeding the 1375 in 2019.
It has been over 6 years since Ctrip opened its first travel store in Beijing in March 2017. With the gradual arrival of the new era of national tourism, offline tourism business has also entered the era of "new store consumption". According to data from Ctrip, in 2023, Ctrip's three brand tourism stores provided reassuring and thoughtful travel services to nearly ten million customers. This year, tourists spent an average of 1426 yuan per person on purchasing domestic tourism products in stores, an increase of nearly 40% compared to 2019; The per capita cost of overseas products is 5269 yuan, an increase of 16% compared to 2019.