On November 24th, according to the Taobao merchant service hall, this year's Double 12 event has been cancelled and changed to the platform's large-scale event "Taobao Yearend Good Price Festival". Investment is expected to start by the end of November.
It is reported that the "Double 12 Shopping Carnival" is a shopping promotion activity launched by various e-commerce platforms on December 12 each year, which is a continuation of the annual "Double 11" Carnival. The Taobao Double 12 event was first launched in 2012, with the aim of continuing to stimulate the shopping boom that has not subsided since the end of Double 11 and meeting the shopping needs of netizens.
In addition, according to bloggers, the "Taobao Yearend Good Price Festival" will be held from December 8th to 12th, with discounts ranging from 200 to 30 yuan (Taobao Tmall Interchange). At present, the official has not announced the specific gameplay and time.