On November 12th, Guo Minghui, an analyst at Tianfeng International Securities who has been tracking Apple's industry chain for many years, released a report stating that Apple will upgrade existing iPad models and launch new models in 2024, but there is still a significant gap between the shipment volume and the peak in 2022 due to the decline in demand for WFH and the lack of structural changes in the user experience of entertainment and productivity. The focus of the upgrade is on M3 processors and OLED screens. The estimated iPad shipment volume in 2024 is 52 million to 54 million units.