Our reporter Li Qiaoyu
In this year's 11.11 special sale carnival, Vipshop aims to create the "most worry free 11.11" and stimulates consumer enthusiasm with good quality, good price, and good experience. On this 11.11, Vipshop collaborates with over 5000 well-known brands to offer consumers the deepest discounts and most affordable ways. In addition, Vipshop adheres to simplifying the discount rules, eliminating the need to make up orders or make full reductions. One item can enjoy a premium discount. On the eve of November 11th, Vipshop announced strategic cooperation with China National Inspection and Quarantine Corporation, jointly creating a digital and standardized quality assurance system for consumer goods, and promoting the development of quality consumption to a higher level.
A common trend currently is that consumers demand both quality and cost-effectiveness. During the November 11th special sale carnival this year, sales of deep discount programs such as "Crazy Second PLUS" and "More than 50% off" exploded. Taking "Crazy Second PLUS" as an example, its sales surged 12.5 times compared to daily sales 24 hours after the opening of November 11th. The sales of products with sales exceeding one million increased by 31% compared to the same period in 2022, and intelligent household appliances such as floor washers/sweeping robots increased by 5.4 times compared to the same period last year.
From the perspective of the entire 11.11 cycle, well-known brands are still the leaders in the growth of the consumer market. In November 11th of this year, international brands have also rapidly emerged. According to Vipshop data, well-known domestic brands such as Shanshan, Jiaonei, Yiyang (ESE-Y), Pelaia, and Xuezhongfei have seen multiple growth in sales.