On November 9, Tesla's official microblog announced that the price of the Model 3/Y long endurance version in Chinese Mainland would be officially raised from now on. This is Tesla's second price increase in half a month since October 27th.
Tesla Official Weibo
Increase by 1500-2500 yuan
Tesla stated that the new Long Range version of Model 3 has increased its price by 1500 yuan, with a starting price of 297400 yuan; The starting price for the updated rear wheel drive version of Model 3 is still 259900 yuan.
Meanwhile, the Model Y Long Range Edition has increased its price by 2500 yuan, with a starting price of 302400 yuan; The starting prices of the rear wheel drive version and the high-performance version have not been increased, with 263900 yuan and 363900 yuan respectively.
Tesla also stated that there will be discounts such as a 1750 yuan deduction, 90 day EAP, and 7000 bonus points before the end of the year.
It is worth noting that on October 27, Tesla announced an increase of 14000 yuan in the price of Model Y high-performance version in Chinese Mainland, starting at 363900 yuan.
In the first three quarters of this year, Tesla has delivered a total of over 1.324 million electric vehicles, exceeding the total of 1.314 million in 2022. According to the annual delivery target of 1.8 million vehicles, Tesla needs to deliver 476000 vehicles in the fourth quarter.
The reporter noticed that Tesla has already kicked off the "delivery season" of its new products. In addition to the updated and re evolved Model Y of Model 3, which has been delivered to domestic car owners, the highly anticipated Cyberrack is also scheduled to undergo its first batch of deliveries at a super factory in Texas by the end of November.
At present, the order volume of Cyberrack has exceeded 1 million vehicles. Previously, Tesla estimated that the annual production of Cyberrack would reach over 250000 vehicles in 2025.
Dongfang Securities stated that after Tesla's new car delivery in the fourth quarter, it is expected to drive global and Chinese market sales up month on month.
Car companies' year-end fancy promotions
Unlike Tesla's continuous price increases, domestic car brands have recently focused on price reductions and promotions to boost year-end sales.
On November 1st, BYD announced a limited time discount promotion for some models in November, with a maximum discount of 2000 yuan to 20000 yuan. Among them, frigate 07 can enjoy 2000 yuan to 20000 yuan; Song PLUS Champion Edition and Destroyer 05 Champion Edition can enjoy 2000 yuan to 7000 yuan.
In addition, BYD has also introduced multiple car purchase discounts, such as a two-year interest free loan for all models, a maximum exchange subsidy of 8000 yuan, a two-year free cloud service for all models, and free charging stations and installation services for the first car owner within two years.
Industry insiders say that a large part of BYD's price reduction motivation is attributed to its sales volume at the end of the year. BYD must sell 600000 vehicles in the remaining two months to meet its annual sales target of 3 million vehicles.
On November 2nd, Zero Sports announced a price reduction for the entire T03 series, with a maximum price reduction of 10000 yuan per vehicle.
The Federation of Automobile Manufacturers stated that there are frequent policy guidelines for the automotive industry at the national level, aimed at further stabilizing and expanding automobile consumption. The Ministry of Commerce's promotion of the "Hundred Cities Linkage" Automobile Festival and the "Thousand Counties and Ten Towns" New Energy Vehicle Consumption Season has shown significant results, and various regions are still releasing new consumption promotion policies, working together with enterprise promotions to provide stable support for the car market at the end of the year.