During the 6th CIIE, General Mills participated with its subsidiary Haagen Dazs, Wan Chai Pier, and pet food Blue Buffalo. Among them, the Lanzhi brand announced its full channel entry into the Chinese market, with 11 products from the first batch of 6 categories being the first to appear at the Expo.
At this CIIE, Haagen Dazs collaborated with Master Arnold, a French handicraft award winner, to present the classic high-end ice cream series. As a well-known brand of frozen food, Wan Chai Ferry Pier showcases a new series of microwave dumplings and innovative desserts such as the Wan Chai Ferry Pier "Bo Bo" small round dumplings.
In 2021, General Mills' pet food brand Lanzhi met with Chinese consumers for the first time and tested the Chinese market through cross-border trade. In the past two years, the pet market in China has grown rapidly. The iResearch consulting report predicts that by 2025, the overall size of the Chinese pet market will exceed 800 billion yuan. At the same time, consumers' attention to pet health and nutrition is constantly increasing, and they are more cautious in choosing pet food.
In this context, the Lanzhi brand announced at this year's CIIE that it will enter the Chinese market through all channels. The first batch of 11 products from 6 categories entering the Chinese market combines nutritional science with food processing technology. During the CIIE, Lan Zhi will also jointly hold the "International Pet Health and Nutrition Summit Forum" with the National Alliance for Innovation in Animal Health and Food Safety.
General Mills has a history of over 150 years. After entering the Chinese market for 27 years, our insight and response to consumers have been accurate and sensitive, enabling General Mills to continuously overcome difficulties and achieve high-quality growth in various segmented markets. We will explore new trends and trends in future development with industry experts, partners, media, and opinion leaders, and jointly create a new ecosystem of consumer centered food industry Su Qiang, President and Managing Director of General Mills China, stated.