What is the hottest outfit in Beijing this summer? Yoga pants are sure to rank in the top three.
In Beijing, yoga pants no longer exist only in gyms, but have become popular among night runners, paddlers in Shichahai, and girls shopping in Sanlitun. Unconsciously, yoga pants have become popular throughout Beijing. Even in the office buildings of Zhongguancun, Xierqi, and Wangjing, yoga pants have become a daily outfit for working women. According to data from the e-commerce platform Vipshop, since July, the number of yoga pants purchased by women in Beijing has ranked first among cities in China.
The popularity of yoga pants in Beijing is not accidental: Chen Man, who works in Wangjing, started wearing yoga pants into the workplace because "yoga pants are not only very slimming", but also "nowadays, big brand yoga pants are very comfortable to wear, with good elasticity, breathability, and a strong sense of professionalism. Almost one pair of yoga pants can meet all the needs of fitness, commuting, work, and shopping
In terms of yoga pants consumption, Beijing girls pursue high quality and cost-effectiveness. Famous brands of yoga pants such as lululemon and keep are popular among girls. In addition, 361& deg;、 Anta and other top sports brands are also highly favored. Meanwhile, compared to the high-end yoga pants that often cost 1000 yuan per pair in flagship stores, girls prefer to go to discount stores such as Outlets and Vipshop to search for treasures. On a weekend in July, Chen Man bought three yoga pants in one go at Aolai in Badaling, Beijing. With discounts, the total cost of the three pants was less than 1000 yuan.
According to data from the e-commerce platform Vipshop, yoga pants sales in Beijing have increased by over 30% year-on-year since July. keep、361°、 The sales of brands such as ANTA have all grown exponentially year-on-year, and quality and low prices have become the focus of consumer attention.
Industry insiders have introduced that yoga pants have gradually moved from outdoor or fitness wear to daily wear, also because yoga pants themselves are constantly upgrading, with a focus on breathability, moisture absorption, and durability. Professional yoga pants brands often use a blend of nylon and spandex fabric, which provides more comfort for women during use. High end brands also use nylon 66 fabric, which has superior performance in terms of strength, elasticity, and wear resistance. In addition, nylon 66 fabric has a smoother hand feel than nylon 6.
The high cost-effectiveness of brand discounts and constantly upgrading product quality are important reasons for the rapid popularity of yoga pants in Beijing. According to industry insiders, driven by the Olympic Games and summer consumption, popular categories such as yoga pants and tennis skirts are expected to continue their high growth trend this summer and autumn.